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digitisation

Technology

The BoF Podcast | Robert Triefus on Leading Gucci Into the Metaverse

At The BoF Professional Summit: An Inflection Point in Fashion Tech, the seasoned luxury executive explained why Gucci believes in the long-term potential of fashion and web3.

Technology

The BoF Podcast | Robert Triefus on Leading Gucci Into the Metaverse

At The BoF Professional Summit: An Inflection Point in Fashion Tech, the seasoned luxury executive explained why Gucci believes in the long-term potential of fashion and web3.


Technology

Snap Offers AR Shopping Product for Retailers’ Websites

Snap Inc., the parent company of video-messaging app Snapchat, is adapting the augmented reality technology behind its popular filters and lenses — tools that can add glittery makeup or cartoon eyes to someone’s video selfie — to help retailers use AR on their own websites and apps.

Technology

Snap Offers AR Shopping Product for Retailers’ Websites

Snap Inc., the parent company of video-messaging app Snapchat, is adapting the augmented reality technology behind its popular filters and lenses — tools that can add glittery makeup or cartoon eyes to someone’s video selfie — to help retailers use AR on their own websites and apps.


Retail

Inditex Invests in Tech to Speed Future Sales

Zara owner Inditex said its Spring/Summer 2023 collection flew off shelves over the last six weeks but shares in the world’s biggest fashion retailer fell after it flagged higher spending on technology and automation.

Retail

Inditex Invests in Tech to Speed Future Sales

Zara owner Inditex said its Spring/Summer 2023 collection flew off shelves over the last six weeks but shares in the world’s biggest fashion retailer fell after it flagged higher spending on technology and automation.


Technology

How Next-Generation Technology Is Shaping Fashion’s Future

What You Will Learn at Our Technology Summit; Final Agenda & Speakers Announced

Technology

How Next-Generation Technology Is Shaping Fashion’s Future

What You Will Learn at Our Technology Summit; Final Agenda & Speakers Announced


Technology

The BoF Podcast | How Generative AI Could Reshape Fashion

BoF’s technology correspondent Marc Bain joins Imran Amed to discuss Silicon Valley’s latest craze, and its potential for the fashion industry.

Technology

The BoF Podcast | How Generative AI Could Reshape Fashion

BoF’s technology correspondent Marc Bain joins Imran Amed to discuss Silicon Valley’s latest craze, and its potential for the fashion industry.


Sustainability

Is Luxury Set for Resale-Ready Products?

Chloé is set to become the first major luxury fashion brand to road-test digital product IDs that contain detailed information about the authenticity and eco-credentials of individual items and allow for easy resale via Vestiaire Collective.

Sustainability

Is Luxury Set for Resale-Ready Products?

Chloé is set to become the first major luxury fashion brand to road-test digital product IDs that contain detailed information about the authenticity and eco-credentials of individual items and allow for easy resale via Vestiaire Collective.


Technology

The BoF Podcast | Humanity in the Era of the Rise of the Machine

Author and tech executive Mo Gawdat explores the arrival of artificial intelligence and how it will eventually affect everyone.

Technology

The BoF Podcast | Humanity in the Era of the Rise of the Machine

Author and tech executive Mo Gawdat explores the arrival of artificial intelligence and how it will eventually affect everyone.


Luxury

Rethinking Luxury’s Distribution Strategy

Luxury brands and retailers’ business models and channel strategies are undergoing deep shifts, both online and off, as they adjust to new customer behaviours, reports The State of Fashion 2023.

Luxury

Rethinking Luxury’s Distribution Strategy

Luxury brands and retailers’ business models and channel strategies are undergoing deep shifts, both online and off, as they adjust to new customer behaviours, reports The State of Fashion 2023.


Direct-to-Consumer

The Year Ahead: The DTC Reckoning Is Coming For Fashion

Mounting digital marketing costs and e-commerce readjustments have put the viability of pure direct-to-consumer business models into question. The State of Fashion 2023 reveals that most brands will need to diversify their channel mix beyond DTC to generate growth.

Direct-to-Consumer

The Year Ahead: The DTC Reckoning Is Coming For Fashion

Mounting digital marketing costs and e-commerce readjustments have put the viability of pure direct-to-consumer business models into question. The State of Fashion 2023 reveals that most brands will need to diversify their channel mix beyond DTC to generate growth.


Technology

The Best of BoF: Technology’s Tumultuous Year

In 2022, NFTs were down but not out, TikTok was up and AI took an even bigger role in fashion businesses. Explore BoF’s coverage of these and other year-defining trends like the effort to give every clothing item a digital identity and the shopping habits of the crypto wealthy.

Technology

The Best of BoF: Technology’s Tumultuous Year

In 2022, NFTs were down but not out, TikTok was up and AI took an even bigger role in fashion businesses. Explore BoF’s coverage of these and other year-defining trends like the effort to give every clothing item a digital identity and the shopping habits of the crypto wealthy.


Retail

The Year Ahead: Can New Production Models Help Fashion Overcome Supply Chain Woes?

As supply chains remain under pressure, garment manufacturers have an opportunity to lean into vertical integration, nearshoring and small-batch production, while seeking closer upstream and downstream collaboration, according to The State of Fashion 2023.

Retail

The Year Ahead: Can New Production Models Help Fashion Overcome Supply Chain Woes?

As supply chains remain under pressure, garment manufacturers have an opportunity to lean into vertical integration, nearshoring and small-batch production, while seeking closer upstream and downstream collaboration, according to The State of Fashion 2023.


Global Markets

Capturing Fashion’s Growth Potential in the Middle East

Brands will need to sharpen personalisation to remain attractive to the Middle East’s “increasingly assertive” shoppers, says the Dubai-based luxury group’s president in this State of Fashion 2023 interview.

Global Markets

Capturing Fashion’s Growth Potential in the Middle East

Brands will need to sharpen personalisation to remain attractive to the Middle East’s “increasingly assertive” shoppers, says the Dubai-based luxury group’s president in this State of Fashion 2023 interview.