L’Oréal Steals French Stock Market Crown From LVMH
The cosmetics group became France’s most valuable listed company on Tuesday, the first time since 2017 that a non-luxury company has claimed the top spot at the end of a trading day.
digital-media
Media
Cosmopolitan Wants to be Known for More Than Sex Tips and Unicorns
The Hearst title's new digital director wants to set a fresh tone without sacrificing the viral content that’s made the website a success.
Cosmopolitan Wants to be Known for More Than Sex Tips and Unicorns
The Hearst title's new digital director wants to set a fresh tone without sacrificing the viral content that’s made the website a success.
Media
Drew Elliott's Formula to Break the Internet
In 2014, Drew Elliott drove 16 million people to Paper's website in two days. Now, with excerpts from BoF's online education course, Digital Marketing with Drew Elliott, we breakdown his formula for how to #BreakTheInternet.
Drew Elliott's Formula to Break the Internet
In 2014, Drew Elliott drove 16 million people to Paper's website in two days. Now, with excerpts from BoF's online education course, Digital Marketing with Drew Elliott, we breakdown his formula for how to #BreakTheInternet.
Media
Digital Media in 2018: Only the Strong Will Survive
Facing a turbulent media environment, publishers are refining their approach to content, platform and monetisation in a bid for survival.
Digital Media in 2018: Only the Strong Will Survive
Facing a turbulent media environment, publishers are refining their approach to content, platform and monetisation in a bid for survival.
Media
Vice Relaunches Amuse as Luxury Travel Play
Once conceived as a lifestyle-focused offshoot of i-D, Vice Media’s growing fashion and luxury group is repositioning the property to target affluent, experience-seeking men.
Vice Relaunches Amuse as Luxury Travel Play
Once conceived as a lifestyle-focused offshoot of i-D, Vice Media’s growing fashion and luxury group is repositioning the property to target affluent, experience-seeking men.
Media
A Five Point Plan for Condé Nast
In the second quarter of 2018, digital revenue at the legacy publisher is set to match print revenue for the first time, but Condé Nast still has work to do to set itself up for long-term survival — or a sale.
A Five Point Plan for Condé Nast
In the second quarter of 2018, digital revenue at the legacy publisher is set to match print revenue for the first time, but Condé Nast still has work to do to set itself up for long-term survival — or a sale.
Media
What Vanity Fair’s Lena Waithe Cover Says About Magazines in the Digital Age
Today, making a statement that drives online engagement is more important than newsstand sales, argues Amy Odell.
What Vanity Fair’s Lena Waithe Cover Says About Magazines in the Digital Age
Today, making a statement that drives online engagement is more important than newsstand sales, argues Amy Odell.
News & Analysis
Miroslava Duma Steps Down from Buro 24/7 Following Flurry of Scandal
“This exit will allow me to focus on the development of Future Tech Lab, and other yet unannounced personal projects, as well as making more time to
Miroslava Duma Steps Down from Buro 24/7 Following Flurry of Scandal
“This exit will allow me to focus on the development of Future Tech Lab, and other yet unannounced personal projects, as well as making more time to
Media
How Magazines Can Make Money from E-Commerce
E-commerce isn't just digital media's buzzword du jour, it's replacing 'pivot to video' as the thing publishers are most obsessed with. But how to make it work?
How Magazines Can Make Money from E-Commerce
E-commerce isn't just digital media's buzzword du jour, it's replacing 'pivot to video' as the thing publishers are most obsessed with. But how to make it work?
Media
Traffic Doesn’t Make a Media Brand
Publishers should stop trying to game the ecosystem and focus on telling stories that differentiate their brands, writes Amy Odell.
Traffic Doesn’t Make a Media Brand
Publishers should stop trying to game the ecosystem and focus on telling stories that differentiate their brands, writes Amy Odell.
Technology
Bits & Bytes | The First Digital Supermodel, Apple Takes the Lead on Wearables
This week, Shudu is the first digitally-created supermodel, while Apple overtakes Fitbit in wearables sales.
Bits & Bytes | The First Digital Supermodel, Apple Takes the Lead on Wearables
This week, Shudu is the first digitally-created supermodel, while Apple overtakes Fitbit in wearables sales.
Media
Condé Nast Goes to Market with ‘Next Generation Network’
The legacy publisher is packaging its new and digital-first brands, which now include Lenny Letter and a video venture, Iris, under one umbrella.
Condé Nast Goes to Market with ‘Next Generation Network’
The legacy publisher is packaging its new and digital-first brands, which now include Lenny Letter and a video venture, Iris, under one umbrella.
Media
Vox Media Cuts 50 Employees
The layoffs at Vox Media are yet another sign of upheaval in digital media.
Vox Media Cuts 50 Employees
The layoffs at Vox Media are yet another sign of upheaval in digital media.
The News in Brief
Authentic Brands Targets Creator Economy, Eyes Public Offering
The licensor could pursue an IPO as early as the first half of next year.
Vogue Mexico and Latin America Editor-in-Chief Karla Martinez de Salas to Step Down
The industry veteran is joining Latino-focused media platform Avance Global to establish a new lifestyle brand that will span fashion, design, travel, food, culture and entertainment.
Prada Revamps Milan Flagship to Cater to Top Clients and New Shoppers
The group is hoping the renovated eight-level complex can generate €100 million in annual revenue, chief executive Andrea Guerra told Reuters.
JD Sports Names New North America CEO, Chief Marketing Officer
The sneaker retailer is shaking up its North American leadership as it looks to reverse soft sales and an extended slump in the stock market.
Top Africa Clothes Retailer Pepkor Sinks on Earnings Outlook
Shares in the South African discount clothing retailer fell the most in more than three years, as an expansion into banking weighed on profit forecasts.
Kimberly-Clark Prepares Asset Sales to Win EU Nod for Kenvue Deal
The US consumer goods giant is preparing concessions to address EU antitrust concerns about its bid for Tylenol maker Kenvue that could help it win approval for the $40 billion deal, sources told Reuters.
Kevin.Murphy Appoints New CEO
The Australian hair care brand has named Elisa Fischer its new global chief executive as it looks to push deeper into international markets.