Will Jewellery Help Shape Luxury’s Winners?
As weak appetite for handbags and geopolitical tensions weigh on fashion sales, luxury groups are leaning on high-performing jewellery to help boost growth and steady profit margins.
digital-media
Media
Cosmopolitan Wants to be Known for More Than Sex Tips and Unicorns
The Hearst title's new digital director wants to set a fresh tone without sacrificing the viral content that’s made the website a success.
Cosmopolitan Wants to be Known for More Than Sex Tips and Unicorns
The Hearst title's new digital director wants to set a fresh tone without sacrificing the viral content that’s made the website a success.
Media
Drew Elliott's Formula to Break the Internet
In 2014, Drew Elliott drove 16 million people to Paper's website in two days. Now, with excerpts from BoF's online education course, Digital Marketing with Drew Elliott, we breakdown his formula for how to #BreakTheInternet.
Drew Elliott's Formula to Break the Internet
In 2014, Drew Elliott drove 16 million people to Paper's website in two days. Now, with excerpts from BoF's online education course, Digital Marketing with Drew Elliott, we breakdown his formula for how to #BreakTheInternet.
Media
Digital Media in 2018: Only the Strong Will Survive
Facing a turbulent media environment, publishers are refining their approach to content, platform and monetisation in a bid for survival.
Digital Media in 2018: Only the Strong Will Survive
Facing a turbulent media environment, publishers are refining their approach to content, platform and monetisation in a bid for survival.
Media
Vice Relaunches Amuse as Luxury Travel Play
Once conceived as a lifestyle-focused offshoot of i-D, Vice Media’s growing fashion and luxury group is repositioning the property to target affluent, experience-seeking men.
Vice Relaunches Amuse as Luxury Travel Play
Once conceived as a lifestyle-focused offshoot of i-D, Vice Media’s growing fashion and luxury group is repositioning the property to target affluent, experience-seeking men.
Media
A Five Point Plan for Condé Nast
In the second quarter of 2018, digital revenue at the legacy publisher is set to match print revenue for the first time, but Condé Nast still has work to do to set itself up for long-term survival — or a sale.
A Five Point Plan for Condé Nast
In the second quarter of 2018, digital revenue at the legacy publisher is set to match print revenue for the first time, but Condé Nast still has work to do to set itself up for long-term survival — or a sale.
Media
What Vanity Fair’s Lena Waithe Cover Says About Magazines in the Digital Age
Today, making a statement that drives online engagement is more important than newsstand sales, argues Amy Odell.
What Vanity Fair’s Lena Waithe Cover Says About Magazines in the Digital Age
Today, making a statement that drives online engagement is more important than newsstand sales, argues Amy Odell.
News & Analysis
Miroslava Duma Steps Down from Buro 24/7 Following Flurry of Scandal
“This exit will allow me to focus on the development of Future Tech Lab, and other yet unannounced personal projects, as well as making more time to
Miroslava Duma Steps Down from Buro 24/7 Following Flurry of Scandal
“This exit will allow me to focus on the development of Future Tech Lab, and other yet unannounced personal projects, as well as making more time to
Media
How Magazines Can Make Money from E-Commerce
E-commerce isn't just digital media's buzzword du jour, it's replacing 'pivot to video' as the thing publishers are most obsessed with. But how to make it work?
How Magazines Can Make Money from E-Commerce
E-commerce isn't just digital media's buzzword du jour, it's replacing 'pivot to video' as the thing publishers are most obsessed with. But how to make it work?
Media
Traffic Doesn’t Make a Media Brand
Publishers should stop trying to game the ecosystem and focus on telling stories that differentiate their brands, writes Amy Odell.
Traffic Doesn’t Make a Media Brand
Publishers should stop trying to game the ecosystem and focus on telling stories that differentiate their brands, writes Amy Odell.
Technology
Bits & Bytes | The First Digital Supermodel, Apple Takes the Lead on Wearables
This week, Shudu is the first digitally-created supermodel, while Apple overtakes Fitbit in wearables sales.
Bits & Bytes | The First Digital Supermodel, Apple Takes the Lead on Wearables
This week, Shudu is the first digitally-created supermodel, while Apple overtakes Fitbit in wearables sales.
Media
Condé Nast Goes to Market with ‘Next Generation Network’
The legacy publisher is packaging its new and digital-first brands, which now include Lenny Letter and a video venture, Iris, under one umbrella.
Condé Nast Goes to Market with ‘Next Generation Network’
The legacy publisher is packaging its new and digital-first brands, which now include Lenny Letter and a video venture, Iris, under one umbrella.
Media
Vox Media Cuts 50 Employees
The layoffs at Vox Media are yet another sign of upheaval in digital media.
Vox Media Cuts 50 Employees
The layoffs at Vox Media are yet another sign of upheaval in digital media.
The News in Brief
London’s Liberty Doubles Fabric Section as Sewing Booms
The department store has more than doubled the size of its fabrics department and will host crafting classes this autumn as social media drives a surge in activities like sewing.
US Businesses File Lawsuit Challenging New ‘Forced Labour’ Tariffs
Two small businesses, backed by the group that successfully sued over previous tariffs, say the new policy similarly exceeds the president’s authority to tax imports.
Perfume Maker Givaudan’s Sales Beat Estimates, Tariff Paybacks Weigh on Shares
Givaudan’s second-quarter organic sales came in ahead of market estimates on Thursday, but its shares fell 5 percent on litigation costs and tariff repayments.
Trump to Impose Forced Labour Duties on Friday as Temporary 10% US Tariffs Expire
The move is the White House’s latest effort to restore Trump’s campaign vision of a near-global tariff after the US Supreme Court in February struck down his ‘reciprocal’ duties.
LVMH Appoints General Manager of Fragrance
Givenchy executive Yann Musquin will lead the group’s fragrance portfolio, succeeding longtime division head Romain Spitzer.
India Changes Rule in Win for Foreign E-Commerce Companies
In a major win for Amazon, which lobbied for the change, the government will allow foreign e-commerce companies to buy products directly from Indian sellers and sell them to overseas customers.
Skincare Brand Prequel Appoints C-Suite
The dermatologist-developed label has named Nathalie Kristo as its first chief executive officer and Toral Patel as chief marketing officer.