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The Business of Fashion

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Technology

The Technologies the Retail Industry Is Betting On

Artificial intelligence dominated the new ideas on display at NRF in New York this week, but it wasn’t the only technology shaping what retail could look like in the future.

Retail

How to Reach Shoppers When They’re Not in the Mood to Shop

As savings dwindle and credit card debt soars, the American consumer’s famed resilience is starting to show some cracks. Brands and retailers would be wise to take a more sensitive approach to courting them.

Technology

Montana Appealing Ruling That Blocked State From Barring TikTok Use

Montana Attorney General Austin Knudsen filed a notice that the state is appealing the ruling to the Ninth Circuit US Court of Appeals.

Partner Content

Social Media Is Changing. What Does That Mean for Brand and Consumer Connections?

At VOICES 2023, BoF and Snapchat hosted a conversation to determine how social media has evolved and the strategies brands should employ to boost connection with their customers.

Technology

BoF Insights Gathers Fashion’s Senior Leaders for an Intimate Deep Dive into The Brand Magic Index

In London, leaders from Chanel, Burberry, Jimmy Choo and more joined BoF Insights, The Business of Fashion’s data and analysis think tank, to explore the findings from The BoF Brand Magic Index.

Technology

Millions of Luxury Products Now Come With Unique Digital Passports. Here’s What That Means.

Brands are starting to adopt the tags in large numbers as they prepare to meet major new EU regulations coming down the pipeline. They’re using the opportunity to build in customer-facing features that can appeal to shoppers, too.

Retail

Why Shein Keeps Buying Its Rivals

The ultra-fast fashion giant’s latest acquisition of Missguided and a partnership with Forever 21 will grant it access to new customers and distribution channels.

Partner Content

Decoding The Indian Beauty Landscape

BoF shares product and consumer insights on the growth potential of India’s beauty and personal care market, from a new report by The Estée Lauder Companies’ BEAUTY&YOU program in partnership with 1Lattice.

Workplace & Talent

How I Became... A Fashion Merchandising Executive

Having studied a degree in journalism, Kiera Ganann started out as a retail manager at Ralph Lauren, before taking roles at Levi’s and Bolt Threads, which took her from the shop-floor to the executive suite. Here, she shares insights into the importance of being open to feedback and the valuable lessons she learnt when starting out.

Partner Content

How Good Growth Is Unlocking More Effective Customer Data Insights

The data and technology business has developed proprietary tools that allow analysis of customer engagement, marketing strategies and lifetime value, working with the likes of The Economist, MyTheresa and Diageo. BoF speaks to Good Growth’s CEO and co-founder to learn more.

Partner Content

Why Analytics and Agility Are Critical to Success in Today’s Retail Market

SKYPAD, a B2B SaaS platform which offers sell-through data distribution and streamlined reporting to partner retailers like Saks and fashion brands including Robert Graham, is designed to meet industry needs around increased transparency on product performance and agility in a changeable market.

Retail

The Organised Retail Crime Phenomenon, Explained

Reports of large-scale theft rings are driving US lawmakers to explore tough-on-crime policies. Data on whether there is a crime wave paints a more ambiguous picture. BoF unpacks the murky situation.

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