Bernard Arnault Joins X as LVMH CEO Fights Off Rumours of Family Disunity
French newspaper Le Monde published a six-part series last week on the tycoon, including alleged tensions among his family members driven by succession.
data
Partner Content
BoF Insights and Quilt.AI Form Partnership to Deliver AI Solutions in Fashion and Beauty
The Business of Fashion is delighted to announce a partnership between its data and advisory team, BoF Insights, and artificial intelligence leader Quilt.AI to provide AI-powered advisory services and subscription tools to fashion and beauty clients.
BoF Insights and Quilt.AI Form Partnership to Deliver AI Solutions in Fashion and Beauty
The Business of Fashion is delighted to announce a partnership between its data and advisory team, BoF Insights, and artificial intelligence leader Quilt.AI to provide AI-powered advisory services and subscription tools to fashion and beauty clients.
Technology
Why One AI Start-Up Is Cataloguing Millions of Fashion Items
Truss has earned support from Selfridges and Depop, as well as a £1 million grant from the UK government’s innovation agency in its effort to build image-recognition for garments that it says could help to power the booming secondhand market.
Why One AI Start-Up Is Cataloguing Millions of Fashion Items
Truss has earned support from Selfridges and Depop, as well as a £1 million grant from the UK government’s innovation agency in its effort to build image-recognition for garments that it says could help to power the booming secondhand market.
Marketing
Which Fashion Brands Punch Above Their Weight on Social Media — and How They Do It
The brands that generate the most engagement from their followings do so by leaning into cultural moments and subverting norms around typical fashion content, according to the latest reading from The BoF Brand Magic Index, powered by Quilt.AI.
Which Fashion Brands Punch Above Their Weight on Social Media — and How They Do It
The brands that generate the most engagement from their followings do so by leaning into cultural moments and subverting norms around typical fashion content, according to the latest reading from The BoF Brand Magic Index, powered by Quilt.AI.
Technology
Why Fashion’s Curation Problem Is so Hard to Solve
Online retailers are looking to algorithmic personalisation as a way to carry a vast inventory but still show shoppers products that match their individual tastes. It’s the same idea that powers Spotify and TikTok, but pulling it off in fashion isn’t easy.
Why Fashion’s Curation Problem Is so Hard to Solve
Online retailers are looking to algorithmic personalisation as a way to carry a vast inventory but still show shoppers products that match their individual tastes. It’s the same idea that powers Spotify and TikTok, but pulling it off in fashion isn’t easy.
Marketing
The BoF Brand Magic Index: Volume 2
BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to quantitatively analyse the brand-customer relationship. Using AI-driven analysis of tens of thousands of social media posts, the Index ranks fashion and luxury’s 50 most powerful brands based on the clarity of their identity and their relevance in culture between October 2023 and March 2024.
The BoF Brand Magic Index: Volume 2
BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to quantitatively analyse the brand-customer relationship. Using AI-driven analysis of tens of thousands of social media posts, the Index ranks fashion and luxury’s 50 most powerful brands based on the clarity of their identity and their relevance in culture between October 2023 and March 2024.
Retail
Online Marketplace Verishop Acquires Data Firm Trendalytics
E-commerce marketplace Verishop bought data analytics firm Trendalytics in a cash and equity deal that closed in March. Financial terms of the deal were not disclosed.
Online Marketplace Verishop Acquires Data Firm Trendalytics
E-commerce marketplace Verishop bought data analytics firm Trendalytics in a cash and equity deal that closed in March. Financial terms of the deal were not disclosed.
Partner Content
Fashion Executives Examine the Industry Swing From Performance to Brand Marketing
BoF and Ekimetrics brought together CMOs, CBOs and leaders from the New York fashion industry to discuss the shift from performance to brand marketing. Executives from Gucci, Givenchy, Versace, Estée Lauder, Victoria Beckham Beauty, Saks Fifth Avenue, Neiman Marcus Group, Ganni, Artizia, Anine Bing and Vestiaire Collective shared their insights.
Fashion Executives Examine the Industry Swing From Performance to Brand Marketing
BoF and Ekimetrics brought together CMOs, CBOs and leaders from the New York fashion industry to discuss the shift from performance to brand marketing. Executives from Gucci, Givenchy, Versace, Estée Lauder, Victoria Beckham Beauty, Saks Fifth Avenue, Neiman Marcus Group, Ganni, Artizia, Anine Bing and Vestiaire Collective shared their insights.
Partner Content
Best Practices for Personalisation Through AI in Marketing Campaigns
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Best Practices for Personalisation Through AI in Marketing Campaigns
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Technology
BoF Professional Summit: AI, Digital Culture and Virtual Worlds – Full Agenda & Speaker Lineup
BoF welcomed business leaders, technologists and creative innovators to share their insights on how the fashion industry can navigate new frontiers in AI, shifts in digital culture and advancements in immersive technologies. Watch on-demand now.
BoF Professional Summit: AI, Digital Culture and Virtual Worlds – Full Agenda & Speaker Lineup
BoF welcomed business leaders, technologists and creative innovators to share their insights on how the fashion industry can navigate new frontiers in AI, shifts in digital culture and advancements in immersive technologies. Watch on-demand now.
Technology
Why I’m Excited About Our Fashion Tech Summit
Marc Bain shares why he's excited about our upcoming BoF Professional Summit - New Frontiers: AI, Digital Culture and Virtual Worlds, taking place on March 22 in New York. Purchase your ticket now to join us in person at The Times Center, New York – or sign up for the global livestream.
Why I’m Excited About Our Fashion Tech Summit
Marc Bain shares why he's excited about our upcoming BoF Professional Summit - New Frontiers: AI, Digital Culture and Virtual Worlds, taking place on March 22 in New York. Purchase your ticket now to join us in person at The Times Center, New York – or sign up for the global livestream.
Technology
The Technologies the Retail Industry Is Betting On
Artificial intelligence dominated the new ideas on display at NRF in New York this week, but it wasn’t the only technology shaping what retail could look like in the future.
The Technologies the Retail Industry Is Betting On
Artificial intelligence dominated the new ideas on display at NRF in New York this week, but it wasn’t the only technology shaping what retail could look like in the future.
Retail
How to Reach Shoppers When They’re Not in the Mood to Shop
As savings dwindle and credit card debt soars, the American consumer’s famed resilience is starting to show some cracks. Brands and retailers would be wise to take a more sensitive approach to courting them.
How to Reach Shoppers When They’re Not in the Mood to Shop
As savings dwindle and credit card debt soars, the American consumer’s famed resilience is starting to show some cracks. Brands and retailers would be wise to take a more sensitive approach to courting them.
The News in Brief
CVC Mulls Buying Stake in Jeweller APM Monaco From TPG
CVC Capital Partners is considering buying a stake in the fashion jeweller from private-equity firm TPG Inc., according to people familiar with the matter.
London’s Liberty Doubles Fabric Section as Sewing Booms
The department store has more than doubled the size of its fabrics department and will host crafting classes this autumn as social media drives a surge in activities like sewing.
US Businesses File Lawsuit Challenging New ‘Forced Labour’ Tariffs
Two small businesses, backed by the group that successfully sued over previous tariffs, say the new policy similarly exceeds the president’s authority to tax imports.
Perfume Maker Givaudan’s Sales Beat Estimates, Tariff Paybacks Weigh on Shares
Givaudan’s second-quarter organic sales came in ahead of market estimates on Thursday, but its shares fell 5 percent on litigation costs and tariff repayments.
Trump to Impose Forced Labour Duties on Friday as Temporary 10% US Tariffs Expire
The move is the White House’s latest effort to restore Trump’s campaign vision of a near-global tariff after the US Supreme Court in February struck down his ‘reciprocal’ duties.
LVMH Appoints General Manager of Fragrance
Givenchy executive Yann Musquin will lead the group’s fragrance portfolio, succeeding longtime division head Romain Spitzer.
India Changes Rule in Win for Foreign E-Commerce Companies
In a major win for Amazon, which lobbied for the change, the government will allow foreign e-commerce companies to buy products directly from Indian sellers and sell them to overseas customers.