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Partner Content

Unlocking Innovative Pathways for the Beauty Professionals of Tomorrow

The award-winning educational programme Lead, created by Rolfs Global Institute and powered by L’Oréal USA, is designed to provide accelerated and affordable pathways to higher education for beauty professionals. Now, BoF speaks to founder and CEO Francis Tesmer and three of its graduates to learn how Lead is shaping the future for beauty professionals.

Partner Content

Unlocking Innovative Pathways for the Beauty Professionals of Tomorrow

The award-winning educational programme Lead, created by Rolfs Global Institute and powered by L’Oréal USA, is designed to provide accelerated and affordable pathways to higher education for beauty professionals. Now, BoF speaks to founder and CEO Francis Tesmer and three of its graduates to learn how Lead is shaping the future for beauty professionals.


Beauty

Glossier Launches Swing State Ad Campaign

The brand will run billboard and digital ads urging voter registration in Georgia, Michigan, and elsewhere until Nov. 5.

Beauty

Glossier Launches Swing State Ad Campaign

The brand will run billboard and digital ads urging voter registration in Georgia, Michigan, and elsewhere until Nov. 5.


Beauty

Revlon Names Michelle Peluso Its New CEO

Peluso joins the firm from drugstore chain CVS Health, where she was chief customer and experience officer, and replaces interim chief executive Liz Smith.

Beauty

Revlon Names Michelle Peluso Its New CEO

Peluso joins the firm from drugstore chain CVS Health, where she was chief customer and experience officer, and replaces interim chief executive Liz Smith.


Beauty

Urban Decay’s ‘Naked’ Relaunch Is a Hit. Now Comes the Hard Part.

The L’Oréal-owned cosmetics brand discontinued its first smash hit product, the Naked eyeshadow palette, in 2018. It’s hoping a limited edition re-run could hold the key to a wider brand reboot.

Beauty

Urban Decay’s ‘Naked’ Relaunch Is a Hit. Now Comes the Hard Part.

The L’Oréal-owned cosmetics brand discontinued its first smash hit product, the Naked eyeshadow palette, in 2018. It’s hoping a limited edition re-run could hold the key to a wider brand reboot.


Global Markets

The African Beauty Retailers Global Brands Rely On

From Kenya to Nigeria and Angola to Morocco, multi-brand retailers across Africa are helping global brands access high-growth emerging markets still untapped by major chains like Sephora.

Global Markets

The African Beauty Retailers Global Brands Rely On

From Kenya to Nigeria and Angola to Morocco, multi-brand retailers across Africa are helping global brands access high-growth emerging markets still untapped by major chains like Sephora.


Marketing

Beauty Brands’ New Method for Driving Loyalty

Blockchain rewards platforms have scored big partnerships with brands like Ulta Beauty and Glossier in recent weeks, offering beauty brands a new way to connect with fans and reward loyalty.

Marketing

Beauty Brands’ New Method for Driving Loyalty

Blockchain rewards platforms have scored big partnerships with brands like Ulta Beauty and Glossier in recent weeks, offering beauty brands a new way to connect with fans and reward loyalty.


Beauty

The Tricky Politics of the ‘No Makeup’ Look

In a recent Vogue editorial, celebrity bride Olivia Culpo spoke about skipping mascara and lip liner on her wedding day, touching off a fierce debate about what ‘no makeup’ really is.

Beauty

The Tricky Politics of the ‘No Makeup’ Look

In a recent Vogue editorial, celebrity bride Olivia Culpo spoke about skipping mascara and lip liner on her wedding day, touching off a fierce debate about what ‘no makeup’ really is.


Partner Content

At Inglot, Leveraging Local Production Amid Global Expansion

Makeup and skincare brand Inglot is ramping up its distribution strategy as it leans into its core value of delivering scientific, research-driven skincare and makeup products. BoF sits down with its newly-appointed CEO to learn more.

Partner Content

At Inglot, Leveraging Local Production Amid Global Expansion

Makeup and skincare brand Inglot is ramping up its distribution strategy as it leans into its core value of delivering scientific, research-driven skincare and makeup products. BoF sits down with its newly-appointed CEO to learn more.


Beauty

Rabanne Announces Troye Sivan as Ambassador

Sivan will be the brand’s first makeup ambassador. His inaugural campaign is as the face of the new Fresh Touch Foundation.

Beauty

Rabanne Announces Troye Sivan as Ambassador

Sivan will be the brand’s first makeup ambassador. His inaugural campaign is as the face of the new Fresh Touch Foundation.


Beauty

The Business of Beauty Haul of Fame: A Vibe Check for Sustainable Brands

Will they fare better than sustainable fashion labels?

Beauty

The Business of Beauty Haul of Fame: A Vibe Check for Sustainable Brands

Will they fare better than sustainable fashion labels?


Beauty

Why Everyone Is in Love With Blush Again

Once thought of as a somewhat dowdy, staid product, younger consumers are now embracing blush, wearing multiple products, formulas and shades as part of their daily look.

Beauty

Why Everyone Is in Love With Blush Again

Once thought of as a somewhat dowdy, staid product, younger consumers are now embracing blush, wearing multiple products, formulas and shades as part of their daily look.


Partner Content

At Front Row, Accelerating New Routes to the Consumer

Formed of five different agencies with complementing areas of expertise, Front Row partners with beauty, health, wellness, and consumer brands to accelerate their e-commerce growth. Here, its chief brand officer, Christopher Skinner, shares the challenges and opportunities in reaching new consumers.

Partner Content

At Front Row, Accelerating New Routes to the Consumer

Formed of five different agencies with complementing areas of expertise, Front Row partners with beauty, health, wellness, and consumer brands to accelerate their e-commerce growth. Here, its chief brand officer, Christopher Skinner, shares the challenges and opportunities in reaching new consumers.