Puma Sales Slow Less Than Expected as Anta Partnership Advances
The German sportswear business is attempting to reboot its brand appeal to better compete with larger rivals Adidas and Nike.

In the last year, TikTok Shop’s sales have ballooned as startups and established labels alike latch onto the platform for sales growth. But sellers will need standout products and content to avoid getting lost in a crowded marketplace.

Gen-Z beauty consumers of colour are embracing self-tanning products. Their goals might not be to darken their skin, but to enhance radiance and glow, and even flip the script on colourism. To capture this new market, brands must play catch-up.

As Beckham prepares for a star turn in a Netflix docuseries this autumn, her brand surpassed £100 million in annual sales, driven by strength in both beauty and fashion, even as the wider luxury industry suffers a slowdown.
The founder of the inclusive makeup brand Uoma Beauty passed away on Aug. 14.

The parent company of Obagi skincare and Milk Makeup delayed the full release of its second-quarter earnings on Monday, and lowered its outlook to imply a weaker second half of the year as it undertakes a cost-cutting review.

The programme, which has run in 610 stores since 2021, will end in August 2026 when the initial partnership agreement expires.

The African beauty market is dominated by natural and botanical brands, but a new crop of emerging indies are hoping to bring science-backed rigour to the continent and engage a new generation of shoppers.

With its vast store network and broad customer reach, Walmart’s vice president of beauty Vinima Shekhar told The State of Fashion: Beauty Volume 2 that the mega retailer is leaning on logistics and a more premium assortment to reclaim its US beauty market share.

The beloved brand’s closure isn’t just another cautionary tale. It’s proof that even with an aspirational and credentialed Black founder, following a formulaic launch-and-scale playbook doesn’t guarantee success.

As online marketplaces grow, speciality and mass retailers face mounting pressure. With assortments blending and channels blurring, standing out is only getting harder.

The brand will shutter in September after four years in operation. Founder Diarrha N'Diaye-Mbaye wrote that it was “clear that continuing in [the] current market wasn’t sustainable."

APR Corp. has become a dominant force in the global K-beauty market, turning its founder, Kim Byung Hoon, into South Korea’s newest billionaire.
The German sportswear business is attempting to reboot its brand appeal to better compete with larger rivals Adidas and Nike.
The Tata Group-owned business beat expectations, shoring up confidence in its fashion business after a period of sluggish performance.
Chasity Monroe has been appointed as the label’s chief executive as it undergoes a wider brand refresh.
The Korean firm and Medicube owner reported third quarter revenue growth of over 100 percent, mostly attributed to the expansion of its skincare range into new markets, channels and product categories.
Celebrity-makeup artist Ash K. Holm will join the “smart” mirror brand for a year-long partnership focusing on guidance and education.
Revenue growth outpaced the previous quarter in the Korean conglomerate’s domestic market, but slowed internationally.
Current president Debi Chirichella will be Hearst Magazine’s next chair.
Eli Lilly & Co. raised its full-year sales forecast as demand for its blockbuster obesity and diabetes drugs continues to surge, giving the drugmaker more momentum as it expands into pills and develops even more powerful weight-loss treatments.