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cosmetics

Beauty

Why It’s So Hard for Luxury Brands to Align Fashion and Beauty Strategy

Crafting a coherent identity across fashion and beauty — which operate on different timelines, often serve different audiences and are managed by different companies — is a difficult task, especially in the wake of a designer transition.

Beauty

Why It’s So Hard for Luxury Brands to Align Fashion and Beauty Strategy

Crafting a coherent identity across fashion and beauty — which operate on different timelines, often serve different audiences and are managed by different companies — is a difficult task, especially in the wake of a designer transition.


Beauty

It’s Time to Think Bigger Than Clean Beauty

Beauty retailers have the power to set new trends. Why are they all still so fixated on the last one?

Beauty

It’s Time to Think Bigger Than Clean Beauty

Beauty retailers have the power to set new trends. Why are they all still so fixated on the last one?


Beauty

What Happens When the Menstrual Cycle Meets the Beauty Aisle

An array of emerging brands are attempting to glamourise and destigmatise everything from periods to hot flashes.

Beauty

What Happens When the Menstrual Cycle Meets the Beauty Aisle

An array of emerging brands are attempting to glamourise and destigmatise everything from periods to hot flashes.


Beauty

How to Decode Gen-Z’s Evolving Relationship With Beauty

The State of Fashion: Beauty explores why outsized influence of today’s teens and twentysomethings over consumer industries mean beauty brands face a fast-changing challenge to adapt their businesses — from marketing to pricing strategies — to remain attractive to this hugely discerning cohort.

Beauty

How to Decode Gen-Z’s Evolving Relationship With Beauty

The State of Fashion: Beauty explores why outsized influence of today’s teens and twentysomethings over consumer industries mean beauty brands face a fast-changing challenge to adapt their businesses — from marketing to pricing strategies — to remain attractive to this hugely discerning cohort.


Partner Content

Unilever Prestige’s CEO on Unlocking Growth in Beauty

At the inaugural The Business of Beauty Global Forum in Napa Valley, BoF sat down with Unilever Prestige CEO Vasiliki Petrou to discover why she believes new media channels, more immersive content and a laser focus on customer experience are critical to unlocking future growth in the beauty industry.

Partner Content

Unilever Prestige’s CEO on Unlocking Growth in Beauty

At the inaugural The Business of Beauty Global Forum in Napa Valley, BoF sat down with Unilever Prestige CEO Vasiliki Petrou to discover why she believes new media channels, more immersive content and a laser focus on customer experience are critical to unlocking future growth in the beauty industry.


Marketing

The Future of Performance Marketing

Some marketing experts predicted an exodus from social media as costs rose and effectiveness fell. But instead of leaving, brands got smarter about how they spend their marketing dollars.

Marketing

The Future of Performance Marketing

Some marketing experts predicted an exodus from social media as costs rose and effectiveness fell. But instead of leaving, brands got smarter about how they spend their marketing dollars.


Beauty

Ulta Beauty’s Merchandising Chief Looks Inside a Big Bet on Wellness

Monica Arnaudo shares her thoughts in The State of Fashion: Beauty on how the beauty industry will increasingly prioritise mixing products and services that emphasise the mind, body, spirit and “feeling good” into daily routines.

Beauty

Ulta Beauty’s Merchandising Chief Looks Inside a Big Bet on Wellness

Monica Arnaudo shares her thoughts in The State of Fashion: Beauty on how the beauty industry will increasingly prioritise mixing products and services that emphasise the mind, body, spirit and “feeling good” into daily routines.


Beauty

Why Beauty Brands Want a Bigger Piece of the $1.5 Trillion Wellness Pie

The State of Fashion: Beauty finds that brands have a growing opportunity to tap into emerging wellness subcategories — from sleep to sexual intimacy to ingestible beauty — by upgrading existing products or expanding portfolios, provided they do so with credibility and authenticity.

Beauty

Why Beauty Brands Want a Bigger Piece of the $1.5 Trillion Wellness Pie

The State of Fashion: Beauty finds that brands have a growing opportunity to tap into emerging wellness subcategories — from sleep to sexual intimacy to ingestible beauty — by upgrading existing products or expanding portfolios, provided they do so with credibility and authenticity.


Beauty

Creating Hotel Amenities for the Post-Pandemic Era

Rising room rates have prompted hotel owners to raise the bar on travel-sized toiletries as the industry contends with changing realities, like the move away from single-use plastics.

Beauty

Creating Hotel Amenities for the Post-Pandemic Era

Rising room rates have prompted hotel owners to raise the bar on travel-sized toiletries as the industry contends with changing realities, like the move away from single-use plastics.


Beauty

Black Beauty Brands Chart Their Next Chapter of Growth

While 2020′s racial reckoning promised sweeping industry change, progress has been slow. Today, Black beauty brands are hoping to court their consumers in more creative ways.

Beauty

Black Beauty Brands Chart Their Next Chapter of Growth

While 2020′s racial reckoning promised sweeping industry change, progress has been slow. Today, Black beauty brands are hoping to court their consumers in more creative ways.


China

Can China’s Cosmetics Giant Florasis Crack America?

The brand known for its traditional and ornate Chinese aesthetic will be one of the first major C-beauty players to go global when it touches down in the US and Japan later this year.

China

Can China’s Cosmetics Giant Florasis Crack America?

The brand known for its traditional and ornate Chinese aesthetic will be one of the first major C-beauty players to go global when it touches down in the US and Japan later this year.


Beauty

The Changing Shape of Beauty M&A

Beauty megadeals may be few and far between over the near term, but M&A will still be critical for buyers and sellers seeking growth, innovation and competitive product portfolios, reports The State of Fashion: Beauty.

Beauty

The Changing Shape of Beauty M&A

Beauty megadeals may be few and far between over the near term, but M&A will still be critical for buyers and sellers seeking growth, innovation and competitive product portfolios, reports The State of Fashion: Beauty.