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The Business of Fashion

consumers

Luxury

Hugo Boss Raises Outlook as Revamp Brings in Younger Buyers

Chief executive officer Daniel Grieder is leading efforts to target younger shoppers. New collections presented at the Milan Fashion Week propelled the brand on social media and generated strong demand, buoying third-quarter results.

Technology

What Gen-Z Thinks About Virtual Fashion

The online gaming platform’s joint report with Parsons School of Design sets out the myriad opportunities for both traditional and digital designers creating for the metaverse.

Sustainability

The BoF Podcast | Joy Howard on Community Fuelled Sustainability

BoF’s editor-in-chief Imran Amed spoke with the founder of degrowth brand Early Majority about the power of energised communities and what the future of token-gated commerce looks like.

Retail

Investors Spurn European Retailers Ahead of Christmas

The Christmas shopping period is unlikely to bring relief to European retailers that sell anything from running shoes to handbags as the cost-of-living crisis squeezes consumers and shrinks disposable income.

Retail

How to Plan Your Retail Footprint

For up-and-coming brands, a few small, cleverly designed stores in the right locations can have a bigger impact than a giant flagship

Luxury

Why Luxury’s Counterfeit Problem Is Getting Worse

It’s easier than ever for consumers to buy fakes online. But the spike in counterfeit sales may also have something to do with how brands themselves are pricing and marketing their products.

Sports

The Unlikely Return of Bespoke Suiting, Explained

A crop of fast-growing custom brands is serving the modern menswear consumer who wants not only custom suits but custom casualwear too.

Retail

Diane von Furstenberg Makes a (Profitable) Comeback

For the first time in a decade, Diane von Furstenberg is operating in the black. It’s a feat made possible by cutting overall production by half under the brand’s new CEO, Gabby Hirata.

Retail

Retailers Staff Up to Prep for Return of In-Store Holiday Shopping

Walmart Inc told Reuters that 36,500 of its seasonal hiring jobs this year are in-store roles.

Sports

Is Streetwear Still Cool?

Luxury brands may have pivoted away from sneakers, puffer jackets and hoodies, but new brands like Corteiz and Free The Youth are making the case for street culture’s enduring relevance in fashion.

News & Analysis

The Fashion Fallout From the UK’s Wild Week, Explained

UK Chancellor Kwasi Kwarteng’s mini-budget threw the country’s financial markets into a tailspin, and fashion is feeling the effects.

China

Chinese Snap Up Used Rolexes, Birkins to Satisfy Luxury Cravings Amid Slowdown

The trend indicates a significant change in China’s $74 billion luxury goods sector, where the second-hand luxury sub-segment has been slow to take off versus other markets such as Japan and the United States due to a preference for newness and fears of unsuspectingly buying a fake.

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