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Retail

Why Retailers Are Bracing for a Bleak Holiday Season

With consumers expected to buy less this holiday season, categories poised to outperform the industry include off-price and personal care. But brands can still appeal to shoppers by conveying a sense of value, whether through discounts or a point of differentiation.

Retail

Why Retailers Are Bracing for a Bleak Holiday Season

With consumers expected to buy less this holiday season, categories poised to outperform the industry include off-price and personal care. But brands can still appeal to shoppers by conveying a sense of value, whether through discounts or a point of differentiation.


Retail

Major Brands Fret as ‘Dupes’ Lure Holiday Shoppers

Growing demand for lookalike products, coupled with a pullback in spending due to inflation, is cutting in to sales of some trendy, big-name products.

Retail

Major Brands Fret as ‘Dupes’ Lure Holiday Shoppers

Growing demand for lookalike products, coupled with a pullback in spending due to inflation, is cutting in to sales of some trendy, big-name products.


Retail

Black Friday, Cyber Monday Spending Projected to Hit New High

Consumers plan to spend an average of $567 during Black Friday and Cyber Monday shopping events, up 13 percent from last year, as they seek out the best deals while facing economic pressures such as higher prices and soaring interest rates.

Retail

Black Friday, Cyber Monday Spending Projected to Hit New High

Consumers plan to spend an average of $567 during Black Friday and Cyber Monday shopping events, up 13 percent from last year, as they seek out the best deals while facing economic pressures such as higher prices and soaring interest rates.


Retail

UK Retail Sales Post Surprise Fall as Rate Hikes Bite

The drop adds to the impression that a string of interest-rate hikes designed to beat down inflation is beginning to stymie economic activity.

Retail

UK Retail Sales Post Surprise Fall as Rate Hikes Bite

The drop adds to the impression that a string of interest-rate hikes designed to beat down inflation is beginning to stymie economic activity.


Technology

BoF Insights Gathers Fashion’s Senior Leaders for an Intimate Deep Dive into The Brand Magic Index

In London, leaders from Chanel, Burberry, Jimmy Choo and more joined BoF Insights, The Business of Fashion’s data and analysis think tank, to explore the findings from The BoF Brand Magic Index.

Technology

BoF Insights Gathers Fashion’s Senior Leaders for an Intimate Deep Dive into The Brand Magic Index

In London, leaders from Chanel, Burberry, Jimmy Choo and more joined BoF Insights, The Business of Fashion’s data and analysis think tank, to explore the findings from The BoF Brand Magic Index.


Sports

Case Study | Fashion’s New Rules For Sports Marketing

Capitalising on sport’s soaring commercial and cultural relevance is becoming a primary focus for fashion brands. Winning sports-marketing strategies today hinge on building long-term, collaborative partnerships with athletes and organisations that resonate with a brand’s target consumers, as experts in BoF’s latest case study explain.

Sports

Case Study | Fashion’s New Rules For Sports Marketing

Capitalising on sport’s soaring commercial and cultural relevance is becoming a primary focus for fashion brands. Winning sports-marketing strategies today hinge on building long-term, collaborative partnerships with athletes and organisations that resonate with a brand’s target consumers, as experts in BoF’s latest case study explain.


Marketing

How TikTok Changed PR

Spin doctors and amateur sleuths relish in revealing the tricks of the trade on social media. As a result, today’s consumers are savvier about spin than ever, forcing brands to change tactics.

Marketing

How TikTok Changed PR

Spin doctors and amateur sleuths relish in revealing the tricks of the trade on social media. As a result, today’s consumers are savvier about spin than ever, forcing brands to change tactics.


Technology

A New Start-Up Wants to Take the Guessing Out of Resale. Can It Work?

Croissant is a start-up that melds retail with resale, showing shoppers the secondhand market value of products they want to buy, as well as offering them a simple way to resell those items for immediate cash.

Technology

A New Start-Up Wants to Take the Guessing Out of Resale. Can It Work?

Croissant is a start-up that melds retail with resale, showing shoppers the secondhand market value of products they want to buy, as well as offering them a simple way to resell those items for immediate cash.


Sustainability

Fashion’s Efforts to Go Green Cancelled Out by Overconsumption

Wrap report says 12 percent reduction in carbon impact negated by 13 percent rise in textiles produced and sold.

Sustainability

Fashion’s Efforts to Go Green Cancelled Out by Overconsumption

Wrap report says 12 percent reduction in carbon impact negated by 13 percent rise in textiles produced and sold.


Retail

Why Shein Keeps Buying Its Rivals

The ultra-fast fashion giant’s latest acquisition of Missguided and a partnership with Forever 21 will grant it access to new customers and distribution channels.

Retail

Why Shein Keeps Buying Its Rivals

The ultra-fast fashion giant’s latest acquisition of Missguided and a partnership with Forever 21 will grant it access to new customers and distribution channels.


Retail

VF Corp. Withdraws Annual Forecast Due to Slowing Demand; Vans Sales Down 21%

Shares were down 4 percent in extended trading after the company also reported a lower-than-expected second-quarter profit.

Retail

VF Corp. Withdraws Annual Forecast Due to Slowing Demand; Vans Sales Down 21%

Shares were down 4 percent in extended trading after the company also reported a lower-than-expected second-quarter profit.


Direct-to-Consumer

The DTC Watch Brands With Luxury Ambitions

Timepiece start-ups like Baltic, which went from Kickstarter campaign to producing $50K collector grade watches, and Christopher Ward, who is on track to reach $40 million in sales this year, are leveraging collector communities and innovation to take on high luxury watchmaking.

Direct-to-Consumer

The DTC Watch Brands With Luxury Ambitions

Timepiece start-ups like Baltic, which went from Kickstarter campaign to producing $50K collector grade watches, and Christopher Ward, who is on track to reach $40 million in sales this year, are leveraging collector communities and innovation to take on high luxury watchmaking.