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Sports

Does Under Armour Need Kevin Plank?

When the American sportswear retailer announced the return of its controversial founder as CEO Wednesday, investors were perplexed. BoF unpacks why Plank may be back — and the challenges that lie ahead in his bid to transform its fortunes.

Sports

Does Under Armour Need Kevin Plank?

When the American sportswear retailer announced the return of its controversial founder as CEO Wednesday, investors were perplexed. BoF unpacks why Plank may be back — and the challenges that lie ahead in his bid to transform its fortunes.


Retail

Who Is the TikTok Shopper?

The ByteDance-owned app’s e-commerce play has been met with mixed response from users. Still, sales seem to keep ticking up.

Retail

Who Is the TikTok Shopper?

The ByteDance-owned app’s e-commerce play has been met with mixed response from users. Still, sales seem to keep ticking up.


Retail

US Retail Sales Rebound in February, Weekly Jobless Claims Fall

Despite the rebound, consumer spending is slowing as households grapple with inflation and higher borrowing costs.

Retail

US Retail Sales Rebound in February, Weekly Jobless Claims Fall

Despite the rebound, consumer spending is slowing as households grapple with inflation and higher borrowing costs.


Retail

Wall Street Loves The RealReal’s New Direction. Users Have Mixed Feelings

The fashion resale company finally became profitable last year, but it was at the cost of losing consignors who complain that reselling is no longer as lucrative as it once was on the platform.

Retail

Wall Street Loves The RealReal’s New Direction. Users Have Mixed Feelings

The fashion resale company finally became profitable last year, but it was at the cost of losing consignors who complain that reselling is no longer as lucrative as it once was on the platform.


Partner Content

At Eton Shirts, Innovating Formal Wear to Meet Evolving Consumer Demand

The Swedish luxury menswear brand is embracing the post-pandemic growth in the formal wear category, while optimising the consumer reach of their core line. BoF sits down with CEO David Thörewik to learn how Eton Shirts are innovating their strategy to drive global expansion.

Partner Content

At Eton Shirts, Innovating Formal Wear to Meet Evolving Consumer Demand

The Swedish luxury menswear brand is embracing the post-pandemic growth in the formal wear category, while optimising the consumer reach of their core line. BoF sits down with CEO David Thörewik to learn how Eton Shirts are innovating their strategy to drive global expansion.


Beauty

What Blink-And-You’ll-Miss-It Beauty Trends Mean in the Long Term

Beauty trends are getting more ephemeral, and much, much weirder. But behind these fleeting moments might be more macro movements.

Beauty

What Blink-And-You’ll-Miss-It Beauty Trends Mean in the Long Term

Beauty trends are getting more ephemeral, and much, much weirder. But behind these fleeting moments might be more macro movements.


Beauty

Lightning in a Bottle: Tapping Into the Niche Fragrance Boom

With independent perfume on a hot streak for investments and acquisitions, the fragrance market is only growing larger — and more competitive. Here’s what steps emerging brands need to take as they grow.

Beauty

Lightning in a Bottle: Tapping Into the Niche Fragrance Boom

With independent perfume on a hot streak for investments and acquisitions, the fragrance market is only growing larger — and more competitive. Here’s what steps emerging brands need to take as they grow.


Direct-to-Consumer

Why DTC Accessories Maker Cuyana Is Going Upmarket

After reaching $300 million in sales last year, the 10-year-old DTC accessories brand is banking on a new line of higher-priced bags to increase customer loyalty and reposition the company as a destination for fashion-minded consumers.

Direct-to-Consumer

Why DTC Accessories Maker Cuyana Is Going Upmarket

After reaching $300 million in sales last year, the 10-year-old DTC accessories brand is banking on a new line of higher-priced bags to increase customer loyalty and reposition the company as a destination for fashion-minded consumers.


Retail

Gap, Abercrombie and (Sort of) Nike: Earnings to Watch This Week

Big, mainstream brands report fourth-quarter results, plus what else to watch for in the coming days.

Retail

Gap, Abercrombie and (Sort of) Nike: Earnings to Watch This Week

Big, mainstream brands report fourth-quarter results, plus what else to watch for in the coming days.


Beauty

Whatever Happened to the ‘Fenty Beauty’ Effect?

In 2017, the launch of Rihanna’s ground-breaking Fenty Beauty forced the beauty industry into unflattering light. Shade inclusivity was supposed to become table stakes, but in many ways, the industry is backsliding.

Beauty

Whatever Happened to the ‘Fenty Beauty’ Effect?

In 2017, the launch of Rihanna’s ground-breaking Fenty Beauty forced the beauty industry into unflattering light. Shade inclusivity was supposed to become table stakes, but in many ways, the industry is backsliding.


Retail

DHL Launches Branded Resale

In a partnership with resale service provider Reflaunt, the global logistics giant now offers a fulfilment, shipping and platforming solution for brand clients interested in entering the secondhand space.

Retail

DHL Launches Branded Resale

In a partnership with resale service provider Reflaunt, the global logistics giant now offers a fulfilment, shipping and platforming solution for brand clients interested in entering the secondhand space.


Direct-to-Consumer

Everlane Still Wants to Be a $1 Billion Brand. Is That Even Possible?

Founder Michael Preysman and his investors are back in growth mode after implementing cost cuts and changes to the product mix last year. Whether Everlane can find a new leader to make it the sales juggernaut it's always dreamt of being will be a test case for whether late-stage start-ups can escape the direct-to-consumer curse.

Direct-to-Consumer

Everlane Still Wants to Be a $1 Billion Brand. Is That Even Possible?

Founder Michael Preysman and his investors are back in growth mode after implementing cost cuts and changes to the product mix last year. Whether Everlane can find a new leader to make it the sales juggernaut it's always dreamt of being will be a test case for whether late-stage start-ups can escape the direct-to-consumer curse.