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Partner Content

Hospitality, Design and the Art of Emotional Connection

At Milan Design Week, BoF and Marriott International’s Luxury Group co-hosted a panel discussion on the evolving demands of luxury customers and on building brand staying power in 2025. Now, BoF shares insights from the panel, featuring Marriott International’s president of luxury Tina Edmundson, Dimorestudio co-founder Britt Moran and BoF’s founder and CEO Imran Amed.

Partner Content

Hospitality, Design and the Art of Emotional Connection

At Milan Design Week, BoF and Marriott International’s Luxury Group co-hosted a panel discussion on the evolving demands of luxury customers and on building brand staying power in 2025. Now, BoF shares insights from the panel, featuring Marriott International’s president of luxury Tina Edmundson, Dimorestudio co-founder Britt Moran and BoF’s founder and CEO Imran Amed.


Retail

What the Closet Sale Craze Says About Shopping

The grassroots trend is indicative of consumer cravings for more curation, uniqueness and personality when it comes to buying clothes.

Retail

What the Closet Sale Craze Says About Shopping

The grassroots trend is indicative of consumer cravings for more curation, uniqueness and personality when it comes to buying clothes.


Marketing

Actual Y2K Brands Want In on the Y2K Trend

From Ugg to Milani to True Religion, popular early-aughts brands are leaning into “newstalgia” — striking a balance between reminding consumers of their glory days and offering something fresh to stay relevant across generations.

Marketing

Actual Y2K Brands Want In on the Y2K Trend

From Ugg to Milani to True Religion, popular early-aughts brands are leaning into “newstalgia” — striking a balance between reminding consumers of their glory days and offering something fresh to stay relevant across generations.


Beauty

The Secret to Giving an Old Beauty Brand a New Look

In a beauty market obsessed with new, younger labels often have the advantage. But a set of older brands are doubling-down on their legacies via retail spaces, redesigns and reeducation to secure future growth.

Beauty

The Secret to Giving an Old Beauty Brand a New Look

In a beauty market obsessed with new, younger labels often have the advantage. But a set of older brands are doubling-down on their legacies via retail spaces, redesigns and reeducation to secure future growth.


Beauty

Oops! We Shaved It Again

After some false alarms, the bikini line lives another day — thanks to Gen Z consumers.

Beauty

Oops! We Shaved It Again

After some false alarms, the bikini line lives another day — thanks to Gen Z consumers.


Retail

Why So Many Brands Gave Up on Clothing Rental

Ralph Lauren, American Eagle Outfitters and Banana Republic are among the retailers that briefly experimented with the concept. The implosion of CaaStle, which provided logistics for many of these services, is the clearest sign yet that rental’s future lies elsewhere.

Retail

Why So Many Brands Gave Up on Clothing Rental

Ralph Lauren, American Eagle Outfitters and Banana Republic are among the retailers that briefly experimented with the concept. The implosion of CaaStle, which provided logistics for many of these services, is the clearest sign yet that rental’s future lies elsewhere.


Partner Content

Leveraging Data to Drive Deeper Relationships With Consumers

Partnering with GGP, BoF shares insights on how data-driven learnings, combined with a deep understanding of customer behaviour in the digital and physical retail space, can help brands optimise their retail approach. BoF outlines key strategies for success.

Partner Content

Leveraging Data to Drive Deeper Relationships With Consumers

Partnering with GGP, BoF shares insights on how data-driven learnings, combined with a deep understanding of customer behaviour in the digital and physical retail space, can help brands optimise their retail approach. BoF outlines key strategies for success.


Retail

Trump’s Tariffs Rock Fashion’s Supply Chain

Some of the most severe import duties announced Wednesday were aimed at apparel manufacturing hubs.

Retail

Trump’s Tariffs Rock Fashion’s Supply Chain

Some of the most severe import duties announced Wednesday were aimed at apparel manufacturing hubs.


Retail

Why Gap Is Going Premium

With the new GapStudio line, creative director Zac Posen is introducing an edgier, fashion-forward perspective and a platform for monetising his designs on the red carpet, such as Gap’s latest custom outfit for Timothée Chalamet.

Retail

Why Gap Is Going Premium

With the new GapStudio line, creative director Zac Posen is introducing an edgier, fashion-forward perspective and a platform for monetising his designs on the red carpet, such as Gap’s latest custom outfit for Timothée Chalamet.


Partner Content

The Future of Destination Shopping in Luxury Retail

Following the completion of a two-year transformation of London’s luxury destination Sloane Street, BoF and Cadogan — the property developer behind the £46 million investment — co-hosted a panel to unpack the economic and cultural factors shaping luxury today, alongside the evolution of luxury destination shopping. BoF shares key insights from the panel.

Partner Content

The Future of Destination Shopping in Luxury Retail

Following the completion of a two-year transformation of London’s luxury destination Sloane Street, BoF and Cadogan — the property developer behind the £46 million investment — co-hosted a panel to unpack the economic and cultural factors shaping luxury today, alongside the evolution of luxury destination shopping. BoF shares key insights from the panel.


Beauty

Why Universities Are Becoming Beauty Schools

From Ivies to art institutes, more colleges than ever offer classes on the beauty industry. Here’s why makeup is becoming an academic pursuit, and how beauty brands can leverage the movement for new customer acquisition.

Beauty

Why Universities Are Becoming Beauty Schools

From Ivies to art institutes, more colleges than ever offer classes on the beauty industry. Here’s why makeup is becoming an academic pursuit, and how beauty brands can leverage the movement for new customer acquisition.


Retail

Why Are There So Many Luggage Brands?

Tourists have their pick of suitcases at every price point, thanks to low barriers to entry and a travel boom that’s inflated the category’s sales year after year. But amid signs demand has peaked, it’ll take more than a Shopify storefront and slick branding to succeed.

Retail

Why Are There So Many Luggage Brands?

Tourists have their pick of suitcases at every price point, thanks to low barriers to entry and a travel boom that’s inflated the category’s sales year after year. But amid signs demand has peaked, it’ll take more than a Shopify storefront and slick branding to succeed.