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Retail

US and China Reach Deal to Slash Tariffs

The 90-day pause will significantly reduce reciprocal tariffs between the two countries, offering a temporary reprieve from an increasingly intense trade war.

Retail

US and China Reach Deal to Slash Tariffs

The 90-day pause will significantly reduce reciprocal tariffs between the two countries, offering a temporary reprieve from an increasingly intense trade war.


Marketing

The Art and Science of Product Naming

While tricky to get right, when item monikers resonate — think Glossier’s Boy Brow and Hill House Home’s Nap Dress — they can communicate a world of meaning in just a few words.

Marketing

The Art and Science of Product Naming

While tricky to get right, when item monikers resonate — think Glossier’s Boy Brow and Hill House Home’s Nap Dress — they can communicate a world of meaning in just a few words.


Global Markets

Luxury Labels Ditch Steep China Discounts to Rebuild Value

Global fashion houses are reshaping their discount strategies in China, hoping to rebuild exclusivity and attract wealthy consumers amid an economic slowdown that has impacted middle-class spending.

Global Markets

Luxury Labels Ditch Steep China Discounts to Rebuild Value

Global fashion houses are reshaping their discount strategies in China, hoping to rebuild exclusivity and attract wealthy consumers amid an economic slowdown that has impacted middle-class spending.


Marketing

The Secret to Influencer Longevity

In an industry that’s constantly churning out a hot new follow, it’s a rare creator who can build a lasting career. Several who did tell BoF that consistency and authenticity was key – even as they hopped platforms and radically changed their content.

Marketing

The Secret to Influencer Longevity

In an industry that’s constantly churning out a hot new follow, it’s a rare creator who can build a lasting career. Several who did tell BoF that consistency and authenticity was key – even as they hopped platforms and radically changed their content.


Beauty

How Far Can Body Care Go?

Brands like Buttface and Megababe claim to innovate the skincare category by bringing “facial-grade” ingredients below the belt.

Beauty

How Far Can Body Care Go?

Brands like Buttface and Megababe claim to innovate the skincare category by bringing “facial-grade” ingredients below the belt.


Retail

Shein and Temu Ramp up Advertising in UK and France As US Tariffs Hit

Shein and Temu increase digital ad spending in the UK and France, while decreasing in the US as a result of tariffs.

Retail

Shein and Temu Ramp up Advertising in UK and France As US Tariffs Hit

Shein and Temu increase digital ad spending in the UK and France, while decreasing in the US as a result of tariffs.


Retail

Zalando Beats First-Quarter Sales Forecast Despite ‘Cautious’ Consumers

Zalando exceeds first quarter revenue forecasts due to increased customers and strong spring/summer sales, maintaining its 2025 outlook.

Retail

Zalando Beats First-Quarter Sales Forecast Despite ‘Cautious’ Consumers

Zalando exceeds first quarter revenue forecasts due to increased customers and strong spring/summer sales, maintaining its 2025 outlook.


Retail

Hugo Boss Posts Q1 Beat, Reiterates 2025 Outlook

Hugo Boss reported better than expected Q1 results and maintained its 2025 outlook despite US tariff concerns.

Retail

Hugo Boss Posts Q1 Beat, Reiterates 2025 Outlook

Hugo Boss reported better than expected Q1 results and maintained its 2025 outlook despite US tariff concerns.


Retail

As Trump Moves to Tax Small Parcels, Some Retailers Give Up on US

The removal of de minimis is forcing price increases and prompting some businesses to exit the US market altogether.

Retail

As Trump Moves to Tax Small Parcels, Some Retailers Give Up on US

The removal of de minimis is forcing price increases and prompting some businesses to exit the US market altogether.


Retail

Temu Ditches Chinese Imports Model to Avoid Trump’s Tariffs

Temu is abandoning their model centred around cheap Chinese imports, aiming to sell only goods from local merchants to American consumers.

Retail

Temu Ditches Chinese Imports Model to Avoid Trump’s Tariffs

Temu is abandoning their model centred around cheap Chinese imports, aiming to sell only goods from local merchants to American consumers.


Beauty

How to Sell Sex to Gen-Z

A new generation of consumers that craves playfulness, inclusivity beyond gender binaries, and a sense of emotional nuance is rejecting the corporate polish, female empowerment lingo and ‘MoMa-esque’ toy designs that defined pandemic-era sexual wellness brands.

Beauty

How to Sell Sex to Gen-Z

A new generation of consumers that craves playfulness, inclusivity beyond gender binaries, and a sense of emotional nuance is rejecting the corporate polish, female empowerment lingo and ‘MoMa-esque’ toy designs that defined pandemic-era sexual wellness brands.


Luxury

Luxury Has a Fake News Problem. Is Silence the Right Strategy?

Hermès, Chanel and Louis Vuitton are among the luxury megabrands that have largely remained quiet amid a flood of viral TikToks falsely suggesting their bags are made in China.

Luxury

Luxury Has a Fake News Problem. Is Silence the Right Strategy?

Hermès, Chanel and Louis Vuitton are among the luxury megabrands that have largely remained quiet amid a flood of viral TikToks falsely suggesting their bags are made in China.