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Beauty

Phlur to Launch in Australia and the Middle East

The fragrance brand, recently acquired by TSG Consumer Partners, will roll out its range of perfumes, mists and body care in Australia’s Mecca from Aug. 26 and in Sephora Middle East from Sept. 15.

Beauty

Phlur to Launch in Australia and the Middle East

The fragrance brand, recently acquired by TSG Consumer Partners, will roll out its range of perfumes, mists and body care in Australia’s Mecca from Aug. 26 and in Sephora Middle East from Sept. 15.


Marketing

From Critic to Craftsman: Tanner Leatherstein’s Next Chapter

The social media commentator, known for deconstructing and analysing the quality of leather handbags online, is joining Stow London as director of craftsmanship.

Marketing

From Critic to Craftsman: Tanner Leatherstein’s Next Chapter

The social media commentator, known for deconstructing and analysing the quality of leather handbags online, is joining Stow London as director of craftsmanship.


Beauty

Exclusive: The Story Behind E.l.f.’s Controversial Matt Rife Campaign

The beauty brand’s chief marketing officer Kory Marchisotto spoke to The Business of Beauty about the ad and its aftermath. “There is a big gap between our intention and how this missed the mark for some people,” she said.

Beauty

Exclusive: The Story Behind E.l.f.’s Controversial Matt Rife Campaign

The beauty brand’s chief marketing officer Kory Marchisotto spoke to The Business of Beauty about the ad and its aftermath. “There is a big gap between our intention and how this missed the mark for some people,” she said.


Beauty

How Beauty Plans to Crack Substack

From founders to brands, beauty’s A-list is embracing Substack as a medium for long-form storytelling. Veterans of the platform say that businesses have to invest in their editorial strategies, or need not apply.

Beauty

How Beauty Plans to Crack Substack

From founders to brands, beauty’s A-list is embracing Substack as a medium for long-form storytelling. Veterans of the platform say that businesses have to invest in their editorial strategies, or need not apply.


Luxury

Opinion: This Economy Is Ripe for Fake and Copycat Luxury Goods

Rising prices, shifting consumer tastes and manufacturing scandals are eroding trust in luxury, giving counterfeiters and dupe-makers new opportunities to win over shoppers seeking style at a more accessible cost, writes Andrea Felsted.

Luxury

Opinion: This Economy Is Ripe for Fake and Copycat Luxury Goods

Rising prices, shifting consumer tastes and manufacturing scandals are eroding trust in luxury, giving counterfeiters and dupe-makers new opportunities to win over shoppers seeking style at a more accessible cost, writes Andrea Felsted.


Direct-to-Consumer

How to Build a Male Influencer Brand

A new cohort of fashion startups helmed by male creators is gaining ground. To build labels with influence beyond their founders’ niche audiences, they’re opening retail stores and forging collaborations.

Direct-to-Consumer

How to Build a Male Influencer Brand

A new cohort of fashion startups helmed by male creators is gaining ground. To build labels with influence beyond their founders’ niche audiences, they’re opening retail stores and forging collaborations.


Beauty

Gen-Z and the Terrifying Rise of Extreme Tanning

Despite warnings from medical professionals, many young people are embracing tanning trends, resorting to dangerous practices like sunbeds and unregulated nasal sprays.

Beauty

Gen-Z and the Terrifying Rise of Extreme Tanning

Despite warnings from medical professionals, many young people are embracing tanning trends, resorting to dangerous practices like sunbeds and unregulated nasal sprays.


Retail

Why Shoes Keep Shrinking: Flip-Flops, Flats and Slim Sneakers

Thinner, more minimalist — naked, even — shoes are driving growth from sandals to sneakers.

Retail

Why Shoes Keep Shrinking: Flip-Flops, Flats and Slim Sneakers

Thinner, more minimalist — naked, even — shoes are driving growth from sandals to sneakers.


Direct-to-Consumer

The New DTC Rebranding Playbook

Direct-to-consumer pioneers are refashioning themselves with new logos, slogans and revamped product lines to broaden their reach and build a legacy, without fully abandoning their original propositions.

Direct-to-Consumer

The New DTC Rebranding Playbook

Direct-to-consumer pioneers are refashioning themselves with new logos, slogans and revamped product lines to broaden their reach and build a legacy, without fully abandoning their original propositions.


Beauty

Bath & Body Works Targets College Bookstores to Woo Young Buyers

The beauty retailer plans to sell products in approximately 600 US university bookstores, aiming to attract Gen-Z shoppers and boost sales.

Beauty

Bath & Body Works Targets College Bookstores to Woo Young Buyers

The beauty retailer plans to sell products in approximately 600 US university bookstores, aiming to attract Gen-Z shoppers and boost sales.


Retail

Eyewear Is Booming, But It’s Not Just About Tech

Once an afterthought, the category is now growing faster than handbags and apparel thanks to accessible pricing, distinct aesthetics and glasses brands that prioritise identity over gimmicks.

Retail

Eyewear Is Booming, But It’s Not Just About Tech

Once an afterthought, the category is now growing faster than handbags and apparel thanks to accessible pricing, distinct aesthetics and glasses brands that prioritise identity over gimmicks.


Retail

Italian Competition Authority Hits Shein with €1 Million Greenwashing Fine

The Singapore-headquartered fast fashion retailer was fined for misleading customers about the environmental impact of its products in its second financial sanction by a European competition authority in little more than a month.

Retail

Italian Competition Authority Hits Shein with €1 Million Greenwashing Fine

The Singapore-headquartered fast fashion retailer was fined for misleading customers about the environmental impact of its products in its second financial sanction by a European competition authority in little more than a month.