On Sneaker Brand’s Shares Slump After Sales Disappoint
The Swiss brand's stock tumbled after it posted disappointing second-quarter sales and issued a slightly more cautious sales forecast for the year.
consumers
Global Markets
Why Streetwear Is Still Booming in Latin America
While streetwear may have lost momentum in western markets, it continues to surge in countries like Brazil, Mexico and Colombia, where local entrepreneurs are injecting new energy into scenes that were already lively.
Why Streetwear Is Still Booming in Latin America
While streetwear may have lost momentum in western markets, it continues to surge in countries like Brazil, Mexico and Colombia, where local entrepreneurs are injecting new energy into scenes that were already lively.
Beauty
Costco Will Sell Novo Nordisk Weight-Loss Drugs at Half-Price
The Ozempic maker has inked a deal with the discount retailer as GLP-1 drug prices have soared.
Costco Will Sell Novo Nordisk Weight-Loss Drugs at Half-Price
The Ozempic maker has inked a deal with the discount retailer as GLP-1 drug prices have soared.
Luxury
Gucci’s Demna Debut Boosting Store Traffic
The brand has successfully harnessed the designer’s buzzy Milan fashion week presentation to draw shoppers back to its stores in the key US market, after years of lackluster sales, data shows.
Gucci’s Demna Debut Boosting Store Traffic
The brand has successfully harnessed the designer’s buzzy Milan fashion week presentation to draw shoppers back to its stores in the key US market, after years of lackluster sales, data shows.
Luxury
The Winners of the Phoebe Philo Bag Revival
Handbags Philo designed during her tenures at Chloé and Celine have recently been revived at both luxury houses, to the benefit of the brands and resellers, but not necessarily Philo herself.
The Winners of the Phoebe Philo Bag Revival
Handbags Philo designed during her tenures at Chloé and Celine have recently been revived at both luxury houses, to the benefit of the brands and resellers, but not necessarily Philo herself.
Beauty
‘Gilmore Girls’ and the Art of Nostalgia Marketing
With a 'Gilmore Girls' collaboration, Bliss continues its strategy to court Millennial and Gen-X shoppers; in a marketplace increasingly saturated by Y2K references, it may take more than a beloved name to win them over.
‘Gilmore Girls’ and the Art of Nostalgia Marketing
With a 'Gilmore Girls' collaboration, Bliss continues its strategy to court Millennial and Gen-X shoppers; in a marketplace increasingly saturated by Y2K references, it may take more than a beloved name to win them over.
Retail
What the Cowboy Boot Boom Says About America
The style statement is also a story about nostalgia, nationalism and America’s search for identity in times of uncertainty.
What the Cowboy Boot Boom Says About America
The style statement is also a story about nostalgia, nationalism and America’s search for identity in times of uncertainty.
Beauty
The GLP-1 Arms Race, Explained
The pharmaceutical boom in weight-loss drugs has put companies like Novo Nordisk and Eli Lilly in ever-fiercer competition. Now more heavyweights, like Pfizer and Astrazeneca, are entering the ring. Who will come out on top?
The GLP-1 Arms Race, Explained
The pharmaceutical boom in weight-loss drugs has put companies like Novo Nordisk and Eli Lilly in ever-fiercer competition. Now more heavyweights, like Pfizer and Astrazeneca, are entering the ring. Who will come out on top?
Partner Content
How Frey Group Is Capturing the European Outlet Shopping Opportunity
As consumers across income levels embrace value-driven shopping, the off-price category continues to grow. BoF sits down with Antoine Frey, chairman and CEO of Frey Group — the new owner of Europe’s fourth-largest outlet operator ROS Retail Outlet Shopping — to discuss the outlet market opportunity and positioning itself at the forefront of this shift.
How Frey Group Is Capturing the European Outlet Shopping Opportunity
As consumers across income levels embrace value-driven shopping, the off-price category continues to grow. BoF sits down with Antoine Frey, chairman and CEO of Frey Group — the new owner of Europe’s fourth-largest outlet operator ROS Retail Outlet Shopping — to discuss the outlet market opportunity and positioning itself at the forefront of this shift.
Beauty
The Debrief | Can Gen Z Beauty Brands Grow Up?
As Gen Z ages out of stickers and jelly textures, the bar for results is rising. BoF’s Daniela Morosini explains how youth-first brands can earn cross-generational credibility without losing their core.
The Debrief | Can Gen Z Beauty Brands Grow Up?
As Gen Z ages out of stickers and jelly textures, the bar for results is rising. BoF’s Daniela Morosini explains how youth-first brands can earn cross-generational credibility without losing their core.
Beauty
How to Scale a Premium Skincare Brand
Beauty retailers excel at creating interactive, playful shopping experiences, but science-backed, pricey skincare brands looking to find growth must think outside the box.
How to Scale a Premium Skincare Brand
Beauty retailers excel at creating interactive, playful shopping experiences, but science-backed, pricey skincare brands looking to find growth must think outside the box.
Direct-to-Consumer
How Wider Pants Altered the Modern Menswear Wardrobe
Seeking comfort and a vehicle for self-expression, roomier trousers are becoming an even more important part of a man’s wardrobe. But brands have to straddle the line between feeding into the trend and staying true to their unique design philosophies.
How Wider Pants Altered the Modern Menswear Wardrobe
Seeking comfort and a vehicle for self-expression, roomier trousers are becoming an even more important part of a man’s wardrobe. But brands have to straddle the line between feeding into the trend and staying true to their unique design philosophies.
Beauty
Can Beauty Devices Bring the Medspa Home?
SharkNinja’s latest innovation, the Facialpro Glow, mimics in-office aesthetic treatments. Like competitors Omnilux or Medicube, its parent company hopes to entice consumers to take procedures into their own hands.
Can Beauty Devices Bring the Medspa Home?
SharkNinja’s latest innovation, the Facialpro Glow, mimics in-office aesthetic treatments. Like competitors Omnilux or Medicube, its parent company hopes to entice consumers to take procedures into their own hands.
The News in Brief
Natura Posts 92% Decline in Quarterly Profit
Brazilian cosmetic maker Natura on Monday posted a second-quarter net profit of 35 million reais ($6.85 million), a 92.1 percent decline from the same period in 2025.
Report: Armani Stake Sale Could Be Delayed Beyond March 2027 Deadline
Citing company sources, Italian newspaper Corriere della Sera said market conditions for the luxury industry were still challenging and negotiating a deal could require time.
Shein to Launch IPO as Soon as August 19, Sources Say
The Hong Kong IPO could take place as soon as Wednesday of next week, two people with knowledge of the matter said on Tuesday.
John Lewis Managing Director Quits Job After Less Than Three Years
Peter Ruis' surprise departure comes as the company faces “really tough” trading conditions.
Harvey Nichols Warns It Could Collapse Without Rescue Deal
The upscale department store says it will not be able to survive another year without new investment, as bidders for the chain circle.
Shein IPO Value Could Fall Short of $30 Billion Targeted by Some Investors
Bloomberg Intelligence estimates the ultra-fast fashion retailer supports a valuation of $22 billion to $25 billion, well below the roughly $30 billion valuation some investors have pushed for.
Thom Bettridge to Step Down as I-D Editor in Chief
Global editorial director Steff Yotka will succeed Bettridge, who is leaving to focus on his creative studio Content World.