Perelel Expands C-Suite, Tapping Rare Beauty’s CMO
Known for its prenatal vitamins, the wellness label has hired Rare Beauty's Ashley Murphy as its chief marketing officer, while Anjelika Temple moves into the chief creative officer role.
Consumer Psychology
Latest News & Analysis
Marketing
Case Study | Gen-Z Shopping: Separating Myth from Reality
A new generation of consumers is coming of age during a critical, sink-or-swim period for brands and retailers. In our latest case study, BoF puts some of the widely accepted attributes of Gen-Z under the microscope, and interrogates how five industry players — Nike, Brandy Melville, Morphe, Depop and Louis Vuitton — have successfully capitalised on the Gen-Z opportunity.
Case Study | Gen-Z Shopping: Separating Myth from Reality
A new generation of consumers is coming of age during a critical, sink-or-swim period for brands and retailers. In our latest case study, BoF puts some of the widely accepted attributes of Gen-Z under the microscope, and interrogates how five industry players — Nike, Brandy Melville, Morphe, Depop and Louis Vuitton — have successfully capitalised on the Gen-Z opportunity.
Sustainability
Op-Ed | What Consumers Really Think About Sustainability
Consumers’ mixed signals on sustainability pose tough but surmountable obstacles for fashion brands, argue Sarah Willersdorf and Robbin Mitchell.
Op-Ed | What Consumers Really Think About Sustainability
Consumers’ mixed signals on sustainability pose tough but surmountable obstacles for fashion brands, argue Sarah Willersdorf and Robbin Mitchell.
Retail
Pre-Orders Are Becoming a Popular Tool for Fashion Brands. But Are They a Good Idea?
Independent designers like Telfar are bringing pre-orders directly to their customers — online and outside of the traditional seasonal delivery schedule. BoF explores the pros and cons of the strategy, and how to talk to customers about waiting in a fast-fashion world.
Pre-Orders Are Becoming a Popular Tool for Fashion Brands. But Are They a Good Idea?
Independent designers like Telfar are bringing pre-orders directly to their customers — online and outside of the traditional seasonal delivery schedule. BoF explores the pros and cons of the strategy, and how to talk to customers about waiting in a fast-fashion world.
Retail
Op-Ed | In a Crisis, Looking Good Really Can Help Us Feel Good
Fashion doesn’t just reflect our inner selves; it can also have psychological effects that actually change how we think, feel and act, argues Carolyn Mair.
Op-Ed | In a Crisis, Looking Good Really Can Help Us Feel Good
Fashion doesn’t just reflect our inner selves; it can also have psychological effects that actually change how we think, feel and act, argues Carolyn Mair.
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News & Analysis
As Inflation Eases, What Will Make Chinese Consumers Spend More?
"While it’s not in luxury brands’ best interests to give away vouchers, they need to start considering their own versions of stimulus packages to
As Inflation Eases, What Will Make Chinese Consumers Spend More?
"While it’s not in luxury brands’ best interests to give away vouchers, they need to start considering their own versions of stimulus packages to
Luxury
What Shoppers Are Thinking Right Now
Consumers are feeling denial, anxiety, dread and hope. But even if they aren’t in the buying mood, brands can use this time to build deeper relationships.
What Shoppers Are Thinking Right Now
Consumers are feeling denial, anxiety, dread and hope. But even if they aren’t in the buying mood, brands can use this time to build deeper relationships.
Luxury
Don’t Believe the Hype: Exclusivity Still Matters
Demand for luxury fashion is deeply rooted in exclusivity. The rise of millennials and the industry’s recent use of inclusivity in its marketing narratives does not change this, argues Luca Solca.
Don’t Believe the Hype: Exclusivity Still Matters
Demand for luxury fashion is deeply rooted in exclusivity. The rise of millennials and the industry’s recent use of inclusivity in its marketing narratives does not change this, argues Luca Solca.
Retail
Millennial Loyalty Isn’t Enough: These Brands Want Their Love
With the shifting landscape comes a new generation of brands that want consumers to feel that kinship — even love — takes precedence over selling product.
Millennial Loyalty Isn’t Enough: These Brands Want Their Love
With the shifting landscape comes a new generation of brands that want consumers to feel that kinship — even love — takes precedence over selling product.
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Retail
New Asian Shoppers Drive Japan’s Travel Retail Boom
Big spenders from Indonesia, Thailand and Vietnam are making their mark on Japan’s travel retail market during peak tourist seasons like ‘hanami’ and ‘koyo’.
New Asian Shoppers Drive Japan’s Travel Retail Boom
Big spenders from Indonesia, Thailand and Vietnam are making their mark on Japan’s travel retail market during peak tourist seasons like ‘hanami’ and ‘koyo’.
Sustainability
Social Goods | The Case Against Underage Models, Criticisms Over Nike's Balaclava
This week, the codes of the modelling industry are changing in the #MeToo world, while Nike receives criticism over selling a balaclava that customers said looks 'menacing.'
Social Goods | The Case Against Underage Models, Criticisms Over Nike's Balaclava
This week, the codes of the modelling industry are changing in the #MeToo world, while Nike receives criticism over selling a balaclava that customers said looks 'menacing.'
Technology
Bits & Bytes | WeChat's Mini-Programmes, Is AI the Future of Sustainable Fashion?
This week, WeChat's advanced-feature offering experiences rapid growth, while artificial intelligence is helping advance the sustainable fashion movement.
Bits & Bytes | WeChat's Mini-Programmes, Is AI the Future of Sustainable Fashion?
This week, WeChat's advanced-feature offering experiences rapid growth, while artificial intelligence is helping advance the sustainable fashion movement.
Retail
Is Inclusivity the New Exclusivity? Gucci Certainly Thinks So
The Italian luxury megabrand attributes its phenomenal success to a bold paradigm shift from exclusivity to inclusivity, but Gucci is much less sticky than inclusive brands like Apple.
Is Inclusivity the New Exclusivity? Gucci Certainly Thinks So
The Italian luxury megabrand attributes its phenomenal success to a bold paradigm shift from exclusivity to inclusivity, but Gucci is much less sticky than inclusive brands like Apple.
The News in Brief
Swiss Watch Exports Grow for Fourth Month, Overcoming US Slump
Exports in August were buoyed by China and Japan, despite a sharp decline in shipments to the US.
Alexandre Arnault Joins Nike’s Board of Directors
The LVMH executive joins Nike’s board as the sportswear giant prepares to be removed from the S&P 100 index after nearly two decades.
Matthieu Blazy, Sarah Burton, Haider Ackermann Among Nominees for BFC Designer of the Year
The Fashion Awards ceremony, set for Nov. 30, will also recognise the BFC’s second Vanguard award recipient, recognising emerging British design talent.
Supergoop Announces Chief Commercial Officer
The sunscreen label has appointed former Coty executive Jamie Parker to the newly created role as it gears up to become a “global skin health company.”
Mytheresa Owner’s Sales Rise as Ultra Wealthy Keep Shopping
LuxExperience posted a rise in sales as the luxury multibrand platform’s strategy of catering to the ultra wealthy helped it navigate a difficult environment for high-end fashion.
The Independents Acquires Production Studio Smuggler
The global collective has brought film studio Smuggler under its umbrella to bolster its entertainment capabilities.
L’Oréal Steals French Stock Market Crown From LVMH
The cosmetics group became France’s most valuable listed company on Tuesday, the first time since 2017 that a non-luxury company has claimed the top spot at the end of a trading day.