Perfume Maker Givaudan’s Sales Beat Estimates, Tariff Paybacks Weigh on Shares
Givaudan’s second-quarter organic sales came in ahead of market estimates on Thursday, but its shares fell 5 percent on litigation costs and tariff repayments.
Communications
Latest News & Analysis
Workplace & Talent
Gucci Americas Appoints Selena Kalvaria to Lead Brand Engagement
The former chief marketing officer at luggage company Away will join the brand managing marketing and communications effective immediately.
Gucci Americas Appoints Selena Kalvaria to Lead Brand Engagement
The former chief marketing officer at luggage company Away will join the brand managing marketing and communications effective immediately.
Marketing
How to Make Your Brand Cool
Cultural relevance doesn’t come easy. BoF identifies the key tactics for making a fashion label feel interesting and of-the-moment without trying too hard.
How to Make Your Brand Cool
Cultural relevance doesn’t come easy. BoF identifies the key tactics for making a fashion label feel interesting and of-the-moment without trying too hard.
Luxury
Is Luxury’s Love Affair With ‘Drops’ More Than Marketing?
High-end brands are implementing Supreme-style ‘drops’ to better connect with young consumers who crave newness at the speed of Instagram.
Is Luxury’s Love Affair With ‘Drops’ More Than Marketing?
High-end brands are implementing Supreme-style ‘drops’ to better connect with young consumers who crave newness at the speed of Instagram.
News & Analysis
A New Generation of Fashion PRs Steps Out
A number of mid- and senior-level publicists trained at traditional PR agencies are launching small consultancies promising a more individualised and holistic approach. What are the results?
A New Generation of Fashion PRs Steps Out
A number of mid- and senior-level publicists trained at traditional PR agencies are launching small consultancies promising a more individualised and holistic approach. What are the results?
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Retail
The Store is Dead, Long Live the Store!
Retailers from Macy's to Gucci are building immersive experiences into their stores as they fight with Amazon and other online competitors for customers' attention. But will the investment pay off?
The Store is Dead, Long Live the Store!
Retailers from Macy's to Gucci are building immersive experiences into their stores as they fight with Amazon and other online competitors for customers' attention. But will the investment pay off?
News & Analysis
Gucci or Balenciaga: Which Was the Hottest Fashion Brand in 2017?
In the latest Lyst Index, BoF reveals the 10 hottest brands and 10 top-selling products of 2017 — as well as the secrets behind their success.
Gucci or Balenciaga: Which Was the Hottest Fashion Brand in 2017?
In the latest Lyst Index, BoF reveals the 10 hottest brands and 10 top-selling products of 2017 — as well as the secrets behind their success.
Luxury
The Changing Face of Fashion PR
Twelve of the industry's biggest public relations authorities speak to BoF about the shifts upending the fashion communications business.
The Changing Face of Fashion PR
Twelve of the industry's biggest public relations authorities speak to BoF about the shifts upending the fashion communications business.
News & Analysis
BoF Exclusive | Karla Otto Merges with Asia-Based K2
The agencies are forming a new entity called The Independents, but will continue to serve clients under their respective brand names.
BoF Exclusive | Karla Otto Merges with Asia-Based K2
The agencies are forming a new entity called The Independents, but will continue to serve clients under their respective brand names.
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Luxury
Fashion’s Hottest Brands and Top Selling Products in Q2
In a new series, BoF and Lyst crunch the numbers to bring you the definitive list of the highest performing fashion brands and products, quarter by quarter.
Fashion’s Hottest Brands and Top Selling Products in Q2
In a new series, BoF and Lyst crunch the numbers to bring you the definitive list of the highest performing fashion brands and products, quarter by quarter.
Retail
China’s Fashion Giants Get Sophisticated
Global fashion brands are facing increased competition as China’s large domestic players invest heavily in branding and retail experience in a bid to become more sleek, sophisticated and cosmopolitan.
China’s Fashion Giants Get Sophisticated
Global fashion brands are facing increased competition as China’s large domestic players invest heavily in branding and retail experience in a bid to become more sleek, sophisticated and cosmopolitan.
News & Analysis
Participate in BoF's Community Survey For a Chance to Win a Prize
Participate in our annual community survey to help shape the future of BoF and qualify for a chance to win Avenue 32 vouchers.
Participate in BoF's Community Survey For a Chance to Win a Prize
Participate in our annual community survey to help shape the future of BoF and qualify for a chance to win Avenue 32 vouchers.
News & Analysis
Op-Ed | Reimagining 'Brand America'
Brands and retailers whose image is rooted in classic notions of Americana must rethink the way they leverage 'Brand America', argues Ruth Bernstein.
Op-Ed | Reimagining 'Brand America'
Brands and retailers whose image is rooted in classic notions of Americana must rethink the way they leverage 'Brand America', argues Ruth Bernstein.
The News in Brief
Trump to Impose Forced Labour Duties on Friday as Temporary 10% US Tariffs Expire
The move is the White House’s latest effort to restore Trump’s campaign vision of a near-global tariff after the US Supreme Court in February struck down his ‘reciprocal’ duties.
LVMH Appoints General Manager of Fragrance
Givenchy executive Yann Musquin will lead the group’s fragrance portfolio, succeeding longtime division head Romain Spitzer.
India Changes Rule in Win for Foreign E-Commerce Companies
In a major win for Amazon, which lobbied for the change, the government will allow foreign e-commerce companies to buy products directly from Indian sellers and sell them to overseas customers.
Skincare Brand Prequel Appoints C-Suite
The dermatologist-developed label has named Nathalie Kristo as its first chief executive officer and Toral Patel as chief marketing officer.
Moncler Group Second-Quarter Sales Rise 5% as Stone Island Brand Outperforms
Stone Island’s strong performance helped offset slower growth at the Moncler brand, as the group continues its push to become less dependent on its iconic winter outerwear.
Mulberry Quarterly Sales Jump 23% as Turnaround Gathers Pace
The British luxury handbag maker reported a strong start to fiscal 2027 as CEO Andrea Baldo’s strategy gains traction and the brand gears up for designer Christopher Kane’s runway debut in September.
Phillip Lim Announces New Brand PlayLoveWin
The designer departed his namesake label 3.1 Phillip Lim in November 2024 to pursue personal projects.