Hugo Boss Chairman to Step Down Amid Frasers Group Pressure
Stephan Sturm is stepping down, as the German fashion house's largest shareholder seeks to beef up its board representation alongside its takeover bid for the brand.
Communications
Latest News & Analysis
Workplace & Talent
Gucci Americas Appoints Selena Kalvaria to Lead Brand Engagement
The former chief marketing officer at luggage company Away will join the brand managing marketing and communications effective immediately.
Gucci Americas Appoints Selena Kalvaria to Lead Brand Engagement
The former chief marketing officer at luggage company Away will join the brand managing marketing and communications effective immediately.
Marketing
How to Make Your Brand Cool
Cultural relevance doesn’t come easy. BoF identifies the key tactics for making a fashion label feel interesting and of-the-moment without trying too hard.
How to Make Your Brand Cool
Cultural relevance doesn’t come easy. BoF identifies the key tactics for making a fashion label feel interesting and of-the-moment without trying too hard.
Luxury
Is Luxury’s Love Affair With ‘Drops’ More Than Marketing?
High-end brands are implementing Supreme-style ‘drops’ to better connect with young consumers who crave newness at the speed of Instagram.
Is Luxury’s Love Affair With ‘Drops’ More Than Marketing?
High-end brands are implementing Supreme-style ‘drops’ to better connect with young consumers who crave newness at the speed of Instagram.
News & Analysis
A New Generation of Fashion PRs Steps Out
A number of mid- and senior-level publicists trained at traditional PR agencies are launching small consultancies promising a more individualised and holistic approach. What are the results?
A New Generation of Fashion PRs Steps Out
A number of mid- and senior-level publicists trained at traditional PR agencies are launching small consultancies promising a more individualised and holistic approach. What are the results?
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Retail
The Store is Dead, Long Live the Store!
Retailers from Macy's to Gucci are building immersive experiences into their stores as they fight with Amazon and other online competitors for customers' attention. But will the investment pay off?
The Store is Dead, Long Live the Store!
Retailers from Macy's to Gucci are building immersive experiences into their stores as they fight with Amazon and other online competitors for customers' attention. But will the investment pay off?
News & Analysis
Gucci or Balenciaga: Which Was the Hottest Fashion Brand in 2017?
In the latest Lyst Index, BoF reveals the 10 hottest brands and 10 top-selling products of 2017 — as well as the secrets behind their success.
Gucci or Balenciaga: Which Was the Hottest Fashion Brand in 2017?
In the latest Lyst Index, BoF reveals the 10 hottest brands and 10 top-selling products of 2017 — as well as the secrets behind their success.
Luxury
The Changing Face of Fashion PR
Twelve of the industry's biggest public relations authorities speak to BoF about the shifts upending the fashion communications business.
The Changing Face of Fashion PR
Twelve of the industry's biggest public relations authorities speak to BoF about the shifts upending the fashion communications business.
News & Analysis
BoF Exclusive | Karla Otto Merges with Asia-Based K2
The agencies are forming a new entity called The Independents, but will continue to serve clients under their respective brand names.
BoF Exclusive | Karla Otto Merges with Asia-Based K2
The agencies are forming a new entity called The Independents, but will continue to serve clients under their respective brand names.
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Luxury
Fashion’s Hottest Brands and Top Selling Products in Q2
In a new series, BoF and Lyst crunch the numbers to bring you the definitive list of the highest performing fashion brands and products, quarter by quarter.
Fashion’s Hottest Brands and Top Selling Products in Q2
In a new series, BoF and Lyst crunch the numbers to bring you the definitive list of the highest performing fashion brands and products, quarter by quarter.
Retail
China’s Fashion Giants Get Sophisticated
Global fashion brands are facing increased competition as China’s large domestic players invest heavily in branding and retail experience in a bid to become more sleek, sophisticated and cosmopolitan.
China’s Fashion Giants Get Sophisticated
Global fashion brands are facing increased competition as China’s large domestic players invest heavily in branding and retail experience in a bid to become more sleek, sophisticated and cosmopolitan.
News & Analysis
Participate in BoF's Community Survey For a Chance to Win a Prize
Participate in our annual community survey to help shape the future of BoF and qualify for a chance to win Avenue 32 vouchers.
Participate in BoF's Community Survey For a Chance to Win a Prize
Participate in our annual community survey to help shape the future of BoF and qualify for a chance to win Avenue 32 vouchers.
News & Analysis
Op-Ed | Reimagining 'Brand America'
Brands and retailers whose image is rooted in classic notions of Americana must rethink the way they leverage 'Brand America', argues Ruth Bernstein.
Op-Ed | Reimagining 'Brand America'
Brands and retailers whose image is rooted in classic notions of Americana must rethink the way they leverage 'Brand America', argues Ruth Bernstein.
The News in Brief
CFDA’s Steven Kolb Involved in Altercation with PETA Protestors
The trade body’s president physically restrained animal rights activists after they stormed a Cos runway show at New York Fashion Week.
GQ Philippines Names Danyl Geneciran Editor in Chief
The former Vogue Man Philippines editor will helm GQ’s 23rd international title, whose debut issue features covers starring Darren Criss, Jordan Clarkson and Erwan Heussaff.
Human Made Discloses $3.6 Million Undercover Purchase Price and Long-Term Financial Targets
The Tokyo-listed company will pay $3.6 million in cash for 100 percent of Undercover, with founder Jun Takahashi relinquishing corporate duties to focus solely on design.
Arizona Accuses L’Oréal of Concealing Cancer Risks Linked to Hair Relaxers
The beauty conglomerate faces over 12,000 similar lawsuits filed by individuals that have been consolidated in a Chicago federal court.
Space NK Names New CEO, Andy Lightfoot Steps Down
Chief marketing officer Emma Simpson-Scott will succeed Lightfoot, who is leaving the UK retailer after seven years at the helm.
EssilorLuxottica Managers Defend CEO After Heir Lashes Out
Twenty top lieutenants to CEO Francesco Milleri came to their boss’s defense in an escalating feud with Leonardo Maria Del Vecchio, a son of the founder who abruptly left a senior role at the company.
Zara Owner Looks to US for Next Phase of Growth
Inditex is investing in the US as a key growth market, CEO Oscar Garcia Maceiras told Reuters, with store revamps and new openings planned across its Zara, Massimo Dutti and Bershka brands.