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collaboration

Partner Content

The Smiley Company’s Evolution From Licensor to a €350m Lifestyle Brand

After 50 years of building a licensing business that globally distributes over 68 million products each year, The Smiley Company has tapped into collaborations with major fashion houses like Moschino and Loewe to build a multi-faceted consumer brand that drives business through partnerships.

Partner Content

The Smiley Company’s Evolution From Licensor to a €350m Lifestyle Brand

After 50 years of building a licensing business that globally distributes over 68 million products each year, The Smiley Company has tapped into collaborations with major fashion houses like Moschino and Loewe to build a multi-faceted consumer brand that drives business through partnerships.


Sports

Can a Football Club Become a Luxury Brand?

French footballing giant Paris Saint-Germain opened a new flagship store in New York last week, signalling its intention to become the sport’s first true fashion brand.

Sports

Can a Football Club Become a Luxury Brand?

French footballing giant Paris Saint-Germain opened a new flagship store in New York last week, signalling its intention to become the sport’s first true fashion brand.


Luxury

The Plan for Off-White After Virgil Abloh

Executives at New Guards Group and LVMH reveal exclusively to BoF the ‘endless’ pipeline the designer left behind and their plans to harness his legacy to build a multi-billion-dollar brand.

Luxury

The Plan for Off-White After Virgil Abloh

Executives at New Guards Group and LVMH reveal exclusively to BoF the ‘endless’ pipeline the designer left behind and their plans to harness his legacy to build a multi-billion-dollar brand.


Luxury

Gucci and Adidas Announce Collaboration

The collection, per Gucci, “combines the heritage and the creative codes of both brands."

Luxury

Gucci and Adidas Announce Collaboration

The collection, per Gucci, “combines the heritage and the creative codes of both brands."


Retail

Authentic Brands Group Inks Partnership with New Guards Group for Reebok’s Operations in Europe

The long-term partnership names New Guards Group the core operating partner for Reebok’s retail, e-commerce and wholesale channels in Europe.

Retail

Authentic Brands Group Inks Partnership with New Guards Group for Reebok’s Operations in Europe

The long-term partnership names New Guards Group the core operating partner for Reebok’s retail, e-commerce and wholesale channels in Europe.


Retail

The Mystery of the Yeezy X Gap Countdown

For a few hours Tuesday, hypebeasts and hopeful shoppers waited for a countdown on the Yeezy x Gap website to reach its end. And waited. And waited.

Retail

The Mystery of the Yeezy X Gap Countdown

For a few hours Tuesday, hypebeasts and hopeful shoppers waited for a countdown on the Yeezy x Gap website to reach its end. And waited. And waited.


Luxury

Fashion Finds Its Place at Frieze Los Angeles

The festival, which just finished its third installment, is cementing its status as a priority event for luxury brands hoping to bask in the art world’s glow and court wealthy collectors.

Luxury

Fashion Finds Its Place at Frieze Los Angeles

The festival, which just finished its third installment, is cementing its status as a priority event for luxury brands hoping to bask in the art world’s glow and court wealthy collectors.


Partner Content

In Copenhagen, Industry Collaboration to Drive Positive Impact

BoF shares insights on nurturing deeper collaborations across supply chains and how uniting independent businesses can drive positive impact taken from a two-part talk series at CIFF.

Partner Content

In Copenhagen, Industry Collaboration to Drive Positive Impact

BoF shares insights on nurturing deeper collaborations across supply chains and how uniting independent businesses can drive positive impact taken from a two-part talk series at CIFF.


Luxury

Sotheby’s Auction of Virgil Abloh’s Louis Vuitton x Nike Sneakers Smashes Expectations

The online sale of 200 pairs of sneakers brought in a total of $25.3 million, Sotheby’s said, with most pairs selling for more than $100,000.

Luxury

Sotheby’s Auction of Virgil Abloh’s Louis Vuitton x Nike Sneakers Smashes Expectations

The online sale of 200 pairs of sneakers brought in a total of $25.3 million, Sotheby’s said, with most pairs selling for more than $100,000.


Luxury

The Nine Lives of Proenza Schouler

What happened to the most promising brand in American fashion?

Luxury

The Nine Lives of Proenza Schouler

What happened to the most promising brand in American fashion?


Retail

Retail’s Rough Start to 2022

This week, everyone will be talking about the slump in retail stocks, Haute Couture Week in Paris, LVMH’s end-of-year results and some very expensive sneakers.

Retail

Retail’s Rough Start to 2022

This week, everyone will be talking about the slump in retail stocks, Haute Couture Week in Paris, LVMH’s end-of-year results and some very expensive sneakers.


Marketing

Guess USA Taps ERL Designer Eli Russell Linnetz for Rebrand

The subsidiary of Guess Inc. is betting that the in-demand Los Angeles creative will lend cachet to its new line of ‘premium-priced’ archive-inspired wears.

Marketing

Guess USA Taps ERL Designer Eli Russell Linnetz for Rebrand

The subsidiary of Guess Inc. is betting that the in-demand Los Angeles creative will lend cachet to its new line of ‘premium-priced’ archive-inspired wears.