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collaboration

Sports

Inside Adidas’ Yeezy Dilemma

The German sportswear giant’s partnership with Ye generated $1.7 billion in 2021, accounting for nearly 7 percent of its annual revenue. Now that the company has cut ties with the rapper, will it keep selling Yeezy designs?

Sports

Inside Adidas’ Yeezy Dilemma

The German sportswear giant’s partnership with Ye generated $1.7 billion in 2021, accounting for nearly 7 percent of its annual revenue. Now that the company has cut ties with the rapper, will it keep selling Yeezy designs?


Sports

Adidas Ends Yeezy Partnership

The sportswear brand responded to mounting public and internal pressure to cut ties with the celebrity following a series of antisemitic remarks.

Sports

Adidas Ends Yeezy Partnership

The sportswear brand responded to mounting public and internal pressure to cut ties with the celebrity following a series of antisemitic remarks.


Sports

Is Streetwear Still Cool?

Luxury brands may have pivoted away from sneakers, puffer jackets and hoodies, but new brands like Corteiz and Free The Youth are making the case for street culture’s enduring relevance in fashion.

Sports

Is Streetwear Still Cool?

Luxury brands may have pivoted away from sneakers, puffer jackets and hoodies, but new brands like Corteiz and Free The Youth are making the case for street culture’s enduring relevance in fashion.


Retail

BoF LIVE | Can On Set a New Pace for Sportswear?

A panel of experts discuss how On has transformed its unconventional performance-running shoes into one of the world’s most recognisable footwear brands.

Retail

BoF LIVE | Can On Set a New Pace for Sportswear?

A panel of experts discuss how On has transformed its unconventional performance-running shoes into one of the world’s most recognisable footwear brands.


Sports

Case Study | Can On Set a New Pace for Sportswear?

On hasn’t taken long to turn its unconventional performance-running shoes into one of the world’s most recognisable footwear brands. The Swiss company, launched in 2010, has won credibility with the running elite while cultivating a loyal fashion fanbase, with support from tennis star Roger Federer.

Sports

Case Study | Can On Set a New Pace for Sportswear?

On hasn’t taken long to turn its unconventional performance-running shoes into one of the world’s most recognisable footwear brands. The Swiss company, launched in 2010, has won credibility with the running elite while cultivating a loyal fashion fanbase, with support from tennis star Roger Federer.


Retail

Gap Makes Break Up With Kanye West Official

It’s an abrupt end to a tie-up envisioned as a billion-dollar opportunity to revitalise the Gap brand.

Retail

Gap Makes Break Up With Kanye West Official

It’s an abrupt end to a tie-up envisioned as a billion-dollar opportunity to revitalise the Gap brand.


Retail

Kanye West Moves to End His Deal With Gap

If the partnership falls apart, it would be an early and startling end to what was supposed to be a 10-year deal with billion-dollar ambitions.

Retail

Kanye West Moves to End His Deal With Gap

If the partnership falls apart, it would be an early and startling end to what was supposed to be a 10-year deal with billion-dollar ambitions.


Sports

The Ye and Adidas Conflict, Explained

The sportswear giant caught lightning in a bottle with its Yeezy partnership, but the artist’s accusations against the company have turned the deal sour.

Sports

The Ye and Adidas Conflict, Explained

The sportswear giant caught lightning in a bottle with its Yeezy partnership, but the artist’s accusations against the company have turned the deal sour.


Luxury

Case Study | Inside the $7 Billion Dior Phenomenon

How did a 75-year-old brand triple its revenues in just four years? By overhauling its commercial offer, racing into e-commerce and investing in spectacular flagships, Christian Dior Couture has radically accelerated its business, transforming itself into “a homegrown Chanel challenger within LVMH.”

Luxury

Case Study | Inside the $7 Billion Dior Phenomenon

How did a 75-year-old brand triple its revenues in just four years? By overhauling its commercial offer, racing into e-commerce and investing in spectacular flagships, Christian Dior Couture has radically accelerated its business, transforming itself into “a homegrown Chanel challenger within LVMH.”


Sports

Why Brands Are Tapping Unconventional Partners for Big Collaborations

Niche digital publications and online communities are emerging as go-to collaborators for big brands looking to tap into powerful youth-focused audiences.

Sports

Why Brands Are Tapping Unconventional Partners for Big Collaborations

Niche digital publications and online communities are emerging as go-to collaborators for big brands looking to tap into powerful youth-focused audiences.


Sports

Can Nike Turn the Forgotten Jordan 2 Into the Next Hype Sneaker?

With the Dunk past its prime, Nike is looking for its next hype sneaker. It’s banking on the AJ2, the forgotten child of the Jordan family.

Sports

Can Nike Turn the Forgotten Jordan 2 Into the Next Hype Sneaker?

With the Dunk past its prime, Nike is looking for its next hype sneaker. It’s banking on the AJ2, the forgotten child of the Jordan family.


Sports

Zegna Signs Partnership With Spanish Football Club Real Madrid

The Italian luxury menswear brand announced the tie-up, set to launch during the current 2022-2023 season, in a press release Wednesday.

Sports

Zegna Signs Partnership With Spanish Football Club Real Madrid

The Italian luxury menswear brand announced the tie-up, set to launch during the current 2022-2023 season, in a press release Wednesday.