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athleisure

Marketing

How REI’s Stop-Shopping Campaign Brings in More Shoppers

A campaign from Recreational Equipment Inc. urging people to stop shopping and start hiking appears to have led to ... well, a lot more shopping. No word yet on an uptick in hiking.

Marketing

How REI’s Stop-Shopping Campaign Brings in More Shoppers

A campaign from Recreational Equipment Inc. urging people to stop shopping and start hiking appears to have led to ... well, a lot more shopping. No word yet on an uptick in hiking.


Marketing

Lululemon Reaches a Turning Point

Lululemon CEO Potdevin’s goal is to cement the retailer’s reputation as the top-quality athletic-apparel maker, justifying its higher prices.

Marketing

Lululemon Reaches a Turning Point

Lululemon CEO Potdevin’s goal is to cement the retailer’s reputation as the top-quality athletic-apparel maker, justifying its higher prices.