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athleisure

News & Analysis

The Rise of Athleisure: How the High Street is Cashing in on Office-to-Gym Wear

"The trend for yoga pants and fashion- infused sportswear has quickly become one the biggest sources of growth for embattled high-street clothing

News & Analysis

The Rise of Athleisure: How the High Street is Cashing in on Office-to-Gym Wear

"The trend for yoga pants and fashion- infused sportswear has quickly become one the biggest sources of growth for embattled high-street clothing


News & Analysis

Lululemon's CEO Sees Lots of Room to Grow

After two tough years, Lululemon Athletica is enjoying a rebound in sales and chief executive officer Laurent Potdevin is optimistic that the company can keep the momentum going.

News & Analysis

Lululemon's CEO Sees Lots of Room to Grow

After two tough years, Lululemon Athletica is enjoying a rebound in sales and chief executive officer Laurent Potdevin is optimistic that the company can keep the momentum going.


News & Analysis

How Fashion Is Framing Olympic Athletes for Rio 2016

In the run-up to the Rio Olympics, magazines across the world are featuring athletes in a fusion of fashion and sport. Meaningful tribute or superficial spotlight?

News & Analysis

How Fashion Is Framing Olympic Athletes for Rio 2016

In the run-up to the Rio Olympics, magazines across the world are featuring athletes in a fusion of fashion and sport. Meaningful tribute or superficial spotlight?


News & Analysis

Beyonce's Ivy Park Apparel Has 'Rigorous Ethical' Programme, Retailer Says

Ivy Park, the sportswear brand that is a joint venture between singer Beyonce and Topshop tycoon Philip Green, has defended itself against a Sun newspaper report that says its supplier in Sri Lanka uses "sweatshop slaves" to produce the clothing.

News & Analysis

Beyonce's Ivy Park Apparel Has 'Rigorous Ethical' Programme, Retailer Says

Ivy Park, the sportswear brand that is a joint venture between singer Beyonce and Topshop tycoon Philip Green, has defended itself against a Sun newspaper report that says its supplier in Sri Lanka uses "sweatshop slaves" to produce the clothing.


News & Analysis

Is the New Luxury a Better You?

Luxury spending is shifting from stuff to experiences to personal transformations, where a better you becomes the product.

News & Analysis

Is the New Luxury a Better You?

Luxury spending is shifting from stuff to experiences to personal transformations, where a better you becomes the product.


Marketing

How REI’s Stop-Shopping Campaign Brings in More Shoppers

A campaign from Recreational Equipment Inc. urging people to stop shopping and start hiking appears to have led to ... well, a lot more shopping. No word yet on an uptick in hiking.

Marketing

How REI’s Stop-Shopping Campaign Brings in More Shoppers

A campaign from Recreational Equipment Inc. urging people to stop shopping and start hiking appears to have led to ... well, a lot more shopping. No word yet on an uptick in hiking.


Marketing

Lululemon Reaches a Turning Point

Lululemon CEO Potdevin’s goal is to cement the retailer’s reputation as the top-quality athletic-apparel maker, justifying its higher prices.

Marketing

Lululemon Reaches a Turning Point

Lululemon CEO Potdevin’s goal is to cement the retailer’s reputation as the top-quality athletic-apparel maker, justifying its higher prices.