Perfume Maker Givaudan’s Sales Beat Estimates, Tariff Paybacks Weigh on Shares
Givaudan’s second-quarter organic sales came in ahead of market estimates on Thursday, but its shares fell 5 percent on litigation costs and tariff repayments.
artificial-intelligence
Marketing
How to Track Your Brand in the Age of AI
At a BoF Insights breakfast in London, senior executives gathered to explore how algorithms, viral moments and AI are rewriting the rulebook of brand building — and how leaders need to change the way they measure success.
How to Track Your Brand in the Age of AI
At a BoF Insights breakfast in London, senior executives gathered to explore how algorithms, viral moments and AI are rewriting the rulebook of brand building — and how leaders need to change the way they measure success.
Beauty
Unpacking Beauty’s Agentic AI Toolkit
Beauty tech firms and major conglomerates are staking their claims on AI’s next frontier with tools designed to recommend products, book services and streamline back-office operations.
Unpacking Beauty’s Agentic AI Toolkit
Beauty tech firms and major conglomerates are staking their claims on AI’s next frontier with tools designed to recommend products, book services and streamline back-office operations.
Workplace & Talent
It’s Time for Fashion to Get Real About AI’s Impact on Jobs
Fashion brands are racing to deploy AI in marketing, design and employee workflows. But inside companies, a lack of clarity is breeding layoff anxiety — and quiet AI use that feels risky, if not like cheating.
It’s Time for Fashion to Get Real About AI’s Impact on Jobs
Fashion brands are racing to deploy AI in marketing, design and employee workflows. But inside companies, a lack of clarity is breeding layoff anxiety — and quiet AI use that feels risky, if not like cheating.
Creative Class
Nick Knight and Simon Foxton: AI Is Not a Threat to Creativity
Knight and Foxton tell Christina Donoghue why artificial intelligence is not a threat but the most intoxicating and liberating new medium for visual expression, courtesy of System magazine.
Nick Knight and Simon Foxton: AI Is Not a Threat to Creativity
Knight and Foxton tell Christina Donoghue why artificial intelligence is not a threat but the most intoxicating and liberating new medium for visual expression, courtesy of System magazine.
Marketing
Introducing the BoF Insights Brand Pulse Index
The BoF Insights Brand Pulse Index benchmarks how fashion brands measure up across five core dimensions — Discoverability, Identity, Value, Connection and Love — revealing the new dynamics of brand performance in an AI-driven world.
Introducing the BoF Insights Brand Pulse Index
The BoF Insights Brand Pulse Index benchmarks how fashion brands measure up across five core dimensions — Discoverability, Identity, Value, Connection and Love — revealing the new dynamics of brand performance in an AI-driven world.
Retail
Resale Sites Try a New Strategy: Sell Less Stuff
After competing for decades to offer the widest possible selection, secondhand retailers like ThredUp, eBay, StockX and Rebag are now trying to gain an edge by offering a more curated experience, with the help of AI and celebrities.
Resale Sites Try a New Strategy: Sell Less Stuff
After competing for decades to offer the widest possible selection, secondhand retailers like ThredUp, eBay, StockX and Rebag are now trying to gain an edge by offering a more curated experience, with the help of AI and celebrities.
Retail
Etsy Taps Chief Growth Officer as CEO to Navigate the AI Era
Kruti Patel Goyal, who recently held the top job at Depop, will succeed current CEO Josh Silverman, who spent eight years in the role.
Etsy Taps Chief Growth Officer as CEO to Navigate the AI Era
Kruti Patel Goyal, who recently held the top job at Depop, will succeed current CEO Josh Silverman, who spent eight years in the role.
Technology
Tracking Fashion Brand Performance in the Age of AI
Our new AI-powered tool, BoF Insights Brand Pulse, evaluates fashion brand performance across five dimensions — Discoverability, Identity, Value, Connection and Love — combining digital signals and consumer conversations to measure brand performance in an easy-to-use dashboard.
Tracking Fashion Brand Performance in the Age of AI
Our new AI-powered tool, BoF Insights Brand Pulse, evaluates fashion brand performance across five dimensions — Discoverability, Identity, Value, Connection and Love — combining digital signals and consumer conversations to measure brand performance in an easy-to-use dashboard.
Marketing
How Brands Are Navigating the AI Ad Dilemma
While some fashion labels are starting to experiment with using AI-generated imagery in campaigns, others are taking a firm stance against it. Both approaches reveal how brands are evolving their creative identities and who they are trying to reach.
How Brands Are Navigating the AI Ad Dilemma
While some fashion labels are starting to experiment with using AI-generated imagery in campaigns, others are taking a firm stance against it. Both approaches reveal how brands are evolving their creative identities and who they are trying to reach.
Marketing
Fashion Is Already Preparing for Gen Beta
Obviously, it’ll be a long time before the generation — born starting in 2025 into a world of AI and rapid change — will have an impact on the industry. But they’ve already sparked conversation.
Fashion Is Already Preparing for Gen Beta
Obviously, it’ll be a long time before the generation — born starting in 2025 into a world of AI and rapid change — will have an impact on the industry. But they’ve already sparked conversation.
Beauty
Estée Lauder Companies’ CEO Says Fragrance Is Key to its Turnaround
While the US beauty conglomerate unveils its first fragrance-focussed innovation centre in Paris, executives including CEO Stéphane de La Faverie outlined new opportunities for its luxury and prestige perfume portfolio, which spans brands like Tom Ford and Le Labo.
Estée Lauder Companies’ CEO Says Fragrance Is Key to its Turnaround
While the US beauty conglomerate unveils its first fragrance-focussed innovation centre in Paris, executives including CEO Stéphane de La Faverie outlined new opportunities for its luxury and prestige perfume portfolio, which spans brands like Tom Ford and Le Labo.
Sustainability
Luxury’s Trust Issues
Big brands are taking steps to shore up consumer confidence in their high-end positioning, after a series of sweatshop scandals contributed to a sense of ‘luxury ick.’
Luxury’s Trust Issues
Big brands are taking steps to shore up consumer confidence in their high-end positioning, after a series of sweatshop scandals contributed to a sense of ‘luxury ick.’
The News in Brief
Trump to Impose Forced Labour Duties on Friday as Temporary 10% US Tariffs Expire
The move is the White House’s latest effort to restore Trump’s campaign vision of a near-global tariff after the US Supreme Court in February struck down his ‘reciprocal’ duties.
LVMH Appoints General Manager of Fragrance
Givenchy executive Yann Musquin will lead the group’s fragrance portfolio, succeeding longtime division head Romain Spitzer.
India Changes Rule in Win for Foreign E-Commerce Companies
In a major win for Amazon, which lobbied for the change, the government will allow foreign e-commerce companies to buy products directly from Indian sellers and sell them to overseas customers.
Skincare Brand Prequel Appoints C-Suite
The dermatologist-developed label has named Nathalie Kristo as its first chief executive officer and Toral Patel as chief marketing officer.
Moncler Group Second-Quarter Sales Rise 5% as Stone Island Brand Outperforms
Stone Island’s strong performance helped offset slower growth at the Moncler brand, as the group continues its push to become less dependent on its iconic winter outerwear.
Mulberry Quarterly Sales Jump 23% as Turnaround Gathers Pace
The British luxury handbag maker reported a strong start to fiscal 2027 as CEO Andrea Baldo’s strategy gains traction and the brand gears up for designer Christopher Kane’s runway debut in September.
Phillip Lim Announces New Brand PlayLoveWin
The designer departed his namesake label 3.1 Phillip Lim in November 2024 to pursue personal projects.