Skip to main content

apparel

Sustainability

An Innovative Factory Runs Into Sustainability’s Scalability Problem

Heat pumps similar to those widely used in homes and buildings offer a glimpse of how fashion manufacturers might slash their emissions, if only there were a one-size-fits-all solution.

Sustainability

An Innovative Factory Runs Into Sustainability’s Scalability Problem

Heat pumps similar to those widely used in homes and buildings offer a glimpse of how fashion manufacturers might slash their emissions, if only there were a one-size-fits-all solution.


Marketing

How to Market a Hero Product

From J.Crew to Still Here, brands are leaning into hero product campaigns to capture customer attention. But balancing hero moments with broader brand storytelling remains key.

Marketing

How to Market a Hero Product

From J.Crew to Still Here, brands are leaning into hero product campaigns to capture customer attention. But balancing hero moments with broader brand storytelling remains key.


Retail

Levi’s Answer to an Increasingly Complex World: Simplify

To weather tariffs and macroeconomic uncertainty, CEO Michelle Gass reveals how the denim brand is streamlining its business and emphasising profitability in the BoF-McKinsey State of Fashion 2026.

Retail

Levi’s Answer to an Increasingly Complex World: Simplify

To weather tariffs and macroeconomic uncertainty, CEO Michelle Gass reveals how the denim brand is streamlining its business and emphasising profitability in the BoF-McKinsey State of Fashion 2026.


Beauty

L’Oréal Will Start Work on Potential Armani Deal ‘Very Soon’, Says CFO

Chatting with analysts, L’Oréal CFO Christophe Babule said the French group is looking at a potential investment as one of the the Italian fashion house’s preferred bidders.

Beauty

L’Oréal Will Start Work on Potential Armani Deal ‘Very Soon’, Says CFO

Chatting with analysts, L’Oréal CFO Christophe Babule said the French group is looking at a potential investment as one of the the Italian fashion house’s preferred bidders.


Retail

Amazon Cuts Seller Fees in Europe in Shein, Temu Price War

The company is enacting one of its largest ever fee reductions for European sellers, focusing first on lowering fees for sellers of cheap fashion.

Retail

Amazon Cuts Seller Fees in Europe in Shein, Temu Price War

The company is enacting one of its largest ever fee reductions for European sellers, focusing first on lowering fees for sellers of cheap fashion.


Luxury

Prada’s Versace Acquisition Closes, Now the Real Work Begins

The group’s effort to revive the fortunes of the iconic label founded by Gianni Versace will require both patience and pain. ‘The next 12 months will be rough.’

Luxury

Prada’s Versace Acquisition Closes, Now the Real Work Begins

The group’s effort to revive the fortunes of the iconic label founded by Gianni Versace will require both patience and pain. ‘The next 12 months will be rough.’


Retail

Human Made’s Share Price Jumps in IPO

The Japanese streetwear label’s share price closed up 13 percent in its first day of trading on the Tokyo Stock Exchange.

Retail

Human Made’s Share Price Jumps in IPO

The Japanese streetwear label’s share price closed up 13 percent in its first day of trading on the Tokyo Stock Exchange.


Marketing

Martha Stewart Is American Eagle’s Latest Bet Against Being Boring

The retailer’s holiday campaign, a follow-up to its viral, controversial hit featuring Sydney Sweeney, is its latest effort to maintain cultural momentum. “The enemy for retail is being boring,” said CMO Craig Brommers.

Marketing

Martha Stewart Is American Eagle’s Latest Bet Against Being Boring

The retailer’s holiday campaign, a follow-up to its viral, controversial hit featuring Sydney Sweeney, is its latest effort to maintain cultural momentum. “The enemy for retail is being boring,” said CMO Craig Brommers.


Global Markets

Trump’s Tariffs Have Already Rewired the Global Fashion Industry

Brands and their suppliers have been forced to rapidly adjust to the new US duties, with the ripple effects set to continue into next year, according to the BoF-McKinsey State of Fashion 2026.

Global Markets

Trump’s Tariffs Have Already Rewired the Global Fashion Industry

Brands and their suppliers have been forced to rapidly adjust to the new US duties, with the ripple effects set to continue into next year, according to the BoF-McKinsey State of Fashion 2026.


Luxury

Paul Costelloe, Personal Designer to Princess Diana, Dies at 80

Costelloe’s family confirmed his passing in a statement on Saturday.

Luxury

Paul Costelloe, Personal Designer to Princess Diana, Dies at 80

Costelloe’s family confirmed his passing in a statement on Saturday.


Retail

US Retail Sales Are Proving Resilient While Risks Mount

US retail sales growth likely moderated a touch in September, capping an otherwise solid quarter of spending by consumers who are nonetheless frustrated by high prices and anxious about job security.

Retail

US Retail Sales Are Proving Resilient While Risks Mount

US retail sales growth likely moderated a touch in September, capping an otherwise solid quarter of spending by consumers who are nonetheless frustrated by high prices and anxious about job security.


Retail

How to Survive Menswear’s Sameness Epidemic

A new transatlantic approach to minimalist tailoring and workwear has swept menswear, buoyed by the rise of buzzy upstarts from Japan, Scandinavia and the US. To outlast a current fixation on a sophisticated, pared-back look, labels are searching for ways to make their clothes stand out.

Retail

How to Survive Menswear’s Sameness Epidemic

A new transatlantic approach to minimalist tailoring and workwear has swept menswear, buoyed by the rise of buzzy upstarts from Japan, Scandinavia and the US. To outlast a current fixation on a sophisticated, pared-back look, labels are searching for ways to make their clothes stand out.