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The Business of Fashion

Stockholm, Sweden

Retail

H&M Shares Slip as Soft March Sales Offset Profit Beat

The retailer reported a better-than-expected rise in first-quarter profit but its forecast for a small rise in March sales hit its shares.

Retail

H&M Group’s Q3 Profits Top Expectations As It Warns of Tariff Costs

H&M reported a higher-than-expected third-quarter profit due to strong autumn sales but warned of increased tariff-related costs and higher markdowns in the current quarter.

Beauty

The Stockholm Fragrance Start-Up Smart Money Is Betting On

Haisam Mohammed, a son of Eritrean refugees, has turned the aromas wafting through the stairwells of Sweden’s high-rises into a perfume business now backed by Frame co-founder Erik Torstensson.

Retail

H&M’s Helena Helmersson on Making Retail More Resilient

H&M Group sank to a loss in the second quarter of 2020 as the pandemic caused sales to plummet 50 percent year-on-year, but it has since recovered faster than expected. The fast fashion giant’s chief executive is focusing on more sustainable business models to drive growth in the coming years.

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Retail

H&M To Close Hundreds of Stores as Online Shift Accelerates

The retailer aims to cut its store number by a net 250 next year, representing 5 percent of its current network.

Retail

H&M Third Quarter Profit Beats Estimates

The fast fashion retailer, which will publish its full quarterly report on October 1, reported pretax earnings of around $229 million.

Retail

H&M Suspends Employees Who Named New Product With Racist Slur

The Swedish retailer has launched an investigation into its chain & Other Stories, which came under fire after a report by CNN revealed several managers used racist language internally to refer to a hat.

Retail

H&M's Online Secondhand Shop Sellpy Launches Internationally

H&M first invested in Sellpy in 2015 and now holds a 70 percent stake.

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Retail

H&M Prepares Debut Bond Issue as Pandemic Hammers Retailers

The move comes after the retailer declared its first loss in at least a decade.

Retail

H&M Sales Decline in Second Quarter

The fast fashion retailer saw net sales fall by 50 percent in the three months to May 31, despite an uptick in online sales.

Retail

H&M's Furloughed Headquarter Staff to Return to Work

Despite many of its stores remaining closed, the fast fashion retailer announced 2,500 employees are set to return to its Stockholm headquarters in July.

Retail

H&M Borrows €980 Million to Boost Liquidity Buffer

The fast fashion retailer warned it would make a loss for the first time in decades in its second quarter.