Puma Sales Slow Less Than Expected as Anta Partnership Advances
The German sportswear business is attempting to reboot its brand appeal to better compete with larger rivals Adidas and Nike.

BoF technology correspondent Marc Bain unpacks the latest problem plaguing web3 creatives and hopefuls — and what it means for fashion’s future use of the technology.

The designer and former Spice Girl speaks at BoF VOICES 2022 about gaining strength from criticism and staying focused and resilient amid constant media scrutiny.

Much has changed about the world since the last recession — meaning, fashion’s reaction will shift this time around, explains BoF’s workplace and talent correspondent Sheena Butler Young.

CNN chief international correspondent Clarissa Ward spoke at BoF VOICES 2022 about victory and grief in the crisis, and what the international community must do to stand with the Ukrainian people.

A number of products made from leather alternatives have begun to hit store shelves. BoF’s chief sustainability correspondent Sarah Kent unpacks why it’s so hard to market — and scale — these new products.

The women’s rights activist and Nobel Peace Prize winner spoke with BoF’s Imran Amed about education, growing up as an activist and the evolution of her own activism at BoF VOICES 2022.

In the past decade, the independent label has grown from downtown storefront to indie force with $40 million in net sales so far this year. BoF contributor M.C. Nanda breaks down how founder Gaëlle Drevet did it.

BoF retail correspondent Cathaleen Chen details the consumer shifts that have made it easier — and more popular than ever — to buy luxury dupes.

Moj Mahdara and Dina Nasser-Khadivi speak with BoF’s Imran Amed about how creative communities from the Iranian diaspora are participating in the largest civil rights movement in Iran since the revolution in 1979.

As the economy weakens and funding dries up, digital brands may face pressure to sell from investors. To do so, they’ll need to prove they’re more than just another money-losing start-up.

Fashion image-maker Nick Knight speaks to BoF’s Imran Amed about why he believes in digital creativity and innovation in the metaverse.

The BoF Insights team shares details from their recent report on why these young consumers are so crucial to the success of the fashion industry — and what brands can do to woo them.
The German sportswear business is attempting to reboot its brand appeal to better compete with larger rivals Adidas and Nike.
The Tata Group-owned business beat expectations, shoring up confidence in its fashion business after a period of sluggish performance.
Chasity Monroe has been appointed as the label’s chief executive as it undergoes a wider brand refresh.
The Korean firm and Medicube owner reported third quarter revenue growth of over 100 percent, mostly attributed to the expansion of its skincare range into new markets, channels and product categories.
Celebrity-makeup artist Ash K. Holm will join the “smart” mirror brand for a year-long partnership focusing on guidance and education.
Revenue growth outpaced the previous quarter in the Korean conglomerate’s domestic market, but slowed internationally.
Current president Debi Chirichella will be Hearst Magazine’s next chair.
Eli Lilly & Co. raised its full-year sales forecast as demand for its blockbuster obesity and diabetes drugs continues to surge, giving the drugmaker more momentum as it expands into pills and develops even more powerful weight-loss treatments.