Audemars Piguet to Certify Its Pre-Owned Watches Following Rolex
Whereas Rolex is both a buyer and seller of its second-hand watches through official retail partners, Audemars is setting up a marketplace where sellers set prices.

As Gen Z ages out of stickers and jelly textures, the bar for results is rising. BoF’s Daniela Morosini explains how youth-first brands can earn cross-generational credibility without losing their core.

On The BoF Podcast, the designer retraces his formative years from Ohio to New York, his years at Bottega in Milan and explores how young creatives can succeed in fashion today.

Prices are up, hype is out and vintage is in. BoF correspondents Lei Takanashi and Jessica Kwon join The Debrief to explain why Gen Z is drifting away from luxury — and how brands can win them back.

On the eve of his Spring/Summer 2026 shows, the Diesel and Maison Margiela creative director speaks with Imran Amed about finding his voice, transforming an iconic brand from the 1990s for today and why fashion should include everyone.

With wholesale in retreat, investors skittish and social hype outpacing sales, BoF’s Sheena Butler-Young and Joan Kennedy explains how young labels are rebuilding around creativity to survive the great fashion reset.

In an in-depth conversation with BoF’s Imran Amed, Edward Enninful introduces EE72 — a new, culture-led media company — and opens up about leaving Vogue, building a business from scratch and advising the next generation of creatives.

With luxury demand slowing and prices soaring, top houses are betting on fresh creative leadership to re-energise customers. The Debrief unpacks what runway debuts at brands like Gucci, Chanel and Dior can – and can’t – fix this season.

BoF founder and CEO Imran Amed is joined by executive editor Brian Baskin to examine why this fashion month could mark the beginning of a major turning point for the luxury industry.

Montréal-based Ssense is entering bankruptcy protection to head off a sale by lenders. The Debrief looks at how tariffs, “always-on” discounting and other problems toppled the indie darling of online luxury, and what a reset might look like.

A new era of bold designs and culturally influential athletes is reigniting interest in basketball sneakers, shifting the focus from nostalgia and celebrity collabs back to performance, personality and style.

Fashion and beauty professionals are rethinking what matters at work — from transparent leadership to meaningful flexibility and fair pay. Sheena Butler-Young and Sophie Soar dig into BoF Careers’ new report on what it takes to attract and retain top talent.

The new creative director of Jean Paul Gaultier sits down with BoF’s Imran Amed to share his personal fashion journey and how he’s thinking about stepping into the role of creative director at an iconic fashion brand.
Whereas Rolex is both a buyer and seller of its second-hand watches through official retail partners, Audemars is setting up a marketplace where sellers set prices.
The British retail group has pushed its stake in the German apparel brand above 50 percent in a move that will turn Hugo Boss into a subsidiary of Frasers.
The settlement, equivalent to 44 percent of the ultra fast-fashion company’s second-quarter profit, is the latest blow amid regulatory and tax crackdowns in Europe and the US that have hampered Shein’s growth.
The recovery long promised by luxury brands seems nowhere in sight, as the expansion of war in the Middle East, along with China’s tax crackdown on the wealthy, piled further pressure on the world’s biggest luxury conglomerates in the third quarter, and executives buckled in for a tough winter.
Sales fell in September as above-average temperatures hit demand for autumn clothing.
Hitting newsstands in October, the magazine marks Elle’s 51st international edition, published under licence by the Geomedia group.
Pearl, a subsidiary of David’s Bridal, will own David’s Bridal and license its intellectual property back to the bridalwear brand. David’s Bridal CEO Kelly Cook will serve as Pearl’s CEO.
The French giant handily beat expectations on strong demand for hair products at salons and premium skincare from its dermatological division.