Tommy Hilfiger
Designer & Founder, Tommy Hilfiger
The American designer was one of the first to launch a global lifestyle brand of preppy, sporty apparel and sold it for billions.
Avery Baker on Tommy Hilfiger's Fashion Immediacy Strategy
Tommy Hilfiger chief brand officer Avery Baker on how the company shifted its entire operating model to a 'see now, buy now' system.
Best of BoF 2016 | Pictures of the Year
To round off the year, we revisit the articles that sparked the most debate, yielded the biggest insights, and got the fashion industry talking in 2016. Today, we highlight some of the most memorable images.
Has LA Fashion Week Finally Found Its Feet?
American designers continue to look for creative answers to the 'problem of fashion week.' Increasingly, they’re finding them in Los Angeles.
Fashion's Top 10 Newsmakers of 2016
BoF breaks down the people behind the biggest fashion stories of the year.
Demna Gvasalia is BoF's Person of Year for 2016
This year, the Vetements and Balenciaga designer has distinguished himself as the person who had the most impact on the global fashion industry.
Snapchat, Facebook or Instagram: Who Is Winning the Social Media Shopping Race?
As fashion brands allocate more of their ad spend to social media, BoF examines which platforms are most efficient at delivering actual sales.
10 Forces That Shaped Fashion in 2016
BoF and McKinsey & Company's in-depth report, The State of Fashion 2017, examines the trends that shaped the global fashion industry in 2016, from pervasive uncertainty to the deepening of discount culture.
What You May Have Missed
BoF brings you the top eight fashion news and analysis stories of the week.
Burberry and Tommy Hilfiger: Lessons in Fashion Immediacy
What do Burberry and Tommy Hilfiger’s experiments in ‘see now, buy now’ tell us about how fashion immediacy might evolve in 2017?
Rethinking the Fashion System
After a year of transformation — and increasing chaos — in the way clothes are designed, marketed and sold, industry leaders ponder the future of ‘fashion immediacy.'
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
