Terrence O'Connor
Creative Strategist
The creative strategist's weekly culture digest video series analysing pop culture, fashion aesthetics and digital marketing has become required viewing inside the fashion industry.

Terrence O'Connor is a Los Angeles-based creative director, photographer and digital strategist. In 2025, he launched the weekly Cultural Digest video series across social media, analysing pop culture, fashion aesthetics and digital marketing trends.
Raised in suburban Massachusetts, O'Connor built a background in design before relocating to Los Angeles to pursue visual storytelling. He established his creative practice by directing digital productions, comedic video projects and styling in a long-term collaboration with Benito Skinner in 2023.
His visual work encompasses brand identity systems, editorial campaigns, music videos and album rollouts. In 2024, O'Connor collaborated on the overarching visual, social and rollout marketing strategy for Charli xcx's album Brat, developed visual identities and campaign strategy for pop artist Omar Apollo and contributed creative strategy across album rollouts and tour materials for pop artist Troye Sivan.
His portfolio includes visual identity work for Lorde, single and album artwork visual assets for musical trio Haim in 2025 and photographic projects featured across Vogue, i-D, Dazed and The New York Times.
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