Taylor Swift
Travis Kelce Is Becoming Fashion’s New Favourite Athlete
The NFL star and new husband of Taylor Swift has been one of fashion’s preferred collaborators in the past year. Now that his celebrity has risen to new heights, his presence in fashion is set to take off.
Travis Kelce Is Becoming Fashion’s New Favourite Athlete
The NFL star and new husband of Taylor Swift has been one of fashion’s preferred collaborators in the past year. Now that his celebrity has risen to new heights, his presence in fashion is set to take off.
The Mall Mainstay Clawing Back Sephora Tweens
The teen-favourite retailer Urban Outfitters is banking on Gen-Alpha influencers and brands like Sol de Janeiro and Yes Day in its bid to become a ‘beauty empire.’
The Mall Mainstay Clawing Back Sephora Tweens
The teen-favourite retailer Urban Outfitters is banking on Gen-Alpha influencers and brands like Sol de Janeiro and Yes Day in its bid to become a ‘beauty empire.’
Opinion: Cartier Is Becoming Gen Z’s Rolex With Help from Taylor Swift
Young buyers are increasingly opting for smaller, dressier timepieces, boosting Cartier-owner Richemont’s sales, says Andrea Felsted.
Opinion: Cartier Is Becoming Gen Z’s Rolex With Help from Taylor Swift
Young buyers are increasingly opting for smaller, dressier timepieces, boosting Cartier-owner Richemont’s sales, says Andrea Felsted.
From Shein to Chanel, What Paris Says About the State of Fashion
After a season of designer debuts, we’re looking at whether fashion has delivered on its great reset, as well as the other drama playing out in Paris: Shein’s plans to open its first physical stores. Then there’s the latest luxury sweatshop scandal, and also Taylor Swift.
From Shein to Chanel, What Paris Says About the State of Fashion
After a season of designer debuts, we’re looking at whether fashion has delivered on its great reset, as well as the other drama playing out in Paris: Shein’s plans to open its first physical stores. Then there’s the latest luxury sweatshop scandal, and also Taylor Swift.
What Taylor Swift and Travis Kelce’s Engagement Means for Fashion
Donald Trump’s MAGA movement has become synonymous with traditional displays of American patriotism — but the engagement of America’s so-called “royal couple” serves as a reminder that there’s still a way for fashion to embrace Americana branding.
What Taylor Swift and Travis Kelce’s Engagement Means for Fashion
Donald Trump’s MAGA movement has become synonymous with traditional displays of American patriotism — but the engagement of America’s so-called “royal couple” serves as a reminder that there’s still a way for fashion to embrace Americana branding.
Announcing Kosas and Jaded London to BoF Careers
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
Announcing Kosas and Jaded London to BoF Careers
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
How Beauty Arrived at the Super Bowl
E.l.f., Nyx Professional Makeup, Dove and Cerave are among the labels getting into the Big Game this year, testing the waters for advertising’s biggest stage.
How Beauty Arrived at the Super Bowl
E.l.f., Nyx Professional Makeup, Dove and Cerave are among the labels getting into the Big Game this year, testing the waters for advertising’s biggest stage.
At the Golden Globes, a Red Carpet Comeback
After the SAG strike put red carpets on pause over the summer, the Golden Globes — an event that’s battled controversy in recent years — ushered some much-needed glamour back to Hollywood.
At the Golden Globes, a Red Carpet Comeback
After the SAG strike put red carpets on pause over the summer, the Golden Globes — an event that’s battled controversy in recent years — ushered some much-needed glamour back to Hollywood.
How to Build a Beauty Brand That Lasts for Generations
To build a business that lasts, brands must appeal to more than their original core demographic. Behemoths like Nike and Apple have done so — but makeup, skin care and hair lines have had less luck.
How to Build a Beauty Brand That Lasts for Generations
To build a business that lasts, brands must appeal to more than their original core demographic. Behemoths like Nike and Apple have done so — but makeup, skin care and hair lines have had less luck.
No Magic Bullet to Tapping China’s 750 Million Digital Consumers
For international brands, cross-border e-commerce on Tmall Global or JD Worldwide is not as simple as it seems.
No Magic Bullet to Tapping China’s 750 Million Digital Consumers
For international brands, cross-border e-commerce on Tmall Global or JD Worldwide is not as simple as it seems.