Sybille de Saint Louvent

Sybille de Saint Louvent is a creative director and narrative artist. In January 2025, she began publishing uncommissioned, AI-generated narrative-driven campaigns on Instagram featuring Prada, Loewe, Toteme, Jil Sander, Hermès and Burberry. This self-initiated daily project led directly to official brand commissions, including an authorised Autumn/Winter 2025 campaign, “Continuum,” commissioned by Gucci to introduce the house’s runway shows.

Saint Louvent trained and worked as an art director across Parisian agencies and brands between 2014 and 2018, including BETC, My Little Paris and fashion house Sonia Rykiel. From July 2018 to July 2020, she served as brand art director for skincare label Typology, creating its minimalist visual identity and graphic language from the ground up. In 2021, she completed a creative residency at La Gaîté Lyrique in Paris, developing multidisciplinary digital narrative and image creation practices.

Her practice combines generative AI and emerging technologies with traditional image-making to build visual campaigns and fictional worlds across fashion, beauty and hospitality. In May 2021, she co-directed the narrative short film Avec Lui alongside director Marine Billet. She has developed commercial and editorial content for clients including Vogue China, Ferragamo, Rosewood, Hugo Boss and high jewellery brand Messika.