Shotaro Yamaguchi

Shotaro Yamaguchi is a Japanese fashion stylist and image-maker whose work is known for playfulness and an expressive use of colour, volume and texture. Yamaguchi’s portfolio encompasses creative direction, runway styling and campaigns for brands including Issey Miyake, Loewe and Uniqlo. His editorial work regularly features in global titles such as Dazed, Another, The Face, Buffalo Zine, Vogue Japan and Brutus. Yamaguchi is also known for his creative collaborations with in-demand Japanese labels including Auralee, Ssstein and Tomo Koizumi. Alongside styling prominent actors and musicians, he has worked with Japanese creatives including Nigo and photographers Takashi Homma and Keizo Kitajima.

Born in Kyoto and based in Tokyo, Yamaguchi has become a defining creative voice in a new generation of Japanese fashion. His visual signature combines bold silhouettes with character-driven styling that bridges his Japanese heritage and European aesthetics. A narrative-led approach to clothing is tempered by subtle restraint, allowing high-concept artistic direction to retain commercial appeal. Tactile experimentation, meticulous proportions and an intuitive understanding of contemporary youth culture further distinguish a body of work spanning Japanese luxury, streetwear and tailoring.