Shan Yichun

Shan Yichun is a Chinese singer whose multiple fashion endorsement deals have made her a high-value commercial link between Mandopop and global brands. In 2026, Chanel appointed Shan a brand ambassador following her front-row appearances at the house’s ready-to-wear show in Paris and its Métiers d’Art show in Hangzhou. That same year, she signed on as a global ambassador for Coach, adding to partnerships with Puma, Victoria's Secret and Olay. By 2026, she had amassed more than 25 million followers across domestic Chinese social platforms, including 11 million on Weibo and 10 million on Douyin, she has also fronted the Chinese editions of L'Officiel and T Magazine.

Shan Yichun first rose to national prominence in 2020 after becoming the youngest winner of the reality singing competition Sing! China at age 18. Her rendition of "Unbreakable Love" quickly went viral across Chinese music and social platforms, positioning her as a standout talent of her generation. She went on to establish herself as a mainstream recording artist, releasing her debut studio album Courage, embarking on a series of sold-out arena dates, and releasing her second album, Lil Sis. Her career accolades include two appearances at CCTV's annual Spring Festival Gala and multiple industry honours, including Best Singer of the Year at the Weibo Music Awards. Shan studied pop music performance at the Zhejiang Conservatory of Music.