Rachel Shechtman
Former Brand Experience Officer, Macy’s
The retailer pioneered a flexible merchandising strategy at her store Story before being tapped as Macy’s brand experience officer.


News & Analysis
NYC and Mayor Bloomberg Launch Project PopUp, A Fashion Tech Start-up Competition
NEW YORK, United States — Today, the New York City Economic Development Corporation (NYCEDC), in collaboration with Manhattan-based concept store

Global Markets
The Fashion Trail | BoF Breakfast Club
NEW YORK, United States — When I first met Rachel Shechtman at a Harvard Business School luxury goods conference back in 2007, we quickly learned
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.




