Phoebe Gates is the co-founder of the AI personal shopping platform, Phia. Gates is also an entrepreneur, a podcast host for The Burnouts, and an advocate for women’s reproductive rights and gender equity. Co-founded with Sophia Kianni, the Phia app has garnered over 400K downloads soon after its release, and is VC backed with angel investors including Kris Jenner and Sara Blakely. Gates’s advocacy work includes collaborating with healthcare leaders and activists to advance access and opportunity for women and girls. Recognized as the 2024 Rising Reproductive Freedom Champion by Reproductive Freedom for All. Gates has a bachelors degree from Stanford University in Human Biology.
VITAL STATISTICS

The Phia Scandal and ‘Cookie Stuffing,’ Explained
The buzzy startup, which has attracted capital from prominent venture-capital firms and a host of celebrity backers, was caught using a hard-to-spot tactic to claim credit for affiliate sales it didn’t earn.

The Phia Scandal and ‘Cookie Stuffing,’ Explained
The buzzy startup, which has attracted capital from prominent venture-capital firms and a host of celebrity backers, was caught using a hard-to-spot tactic to claim credit for affiliate sales it didn’t earn.

Phia Shopping App Took Credit for Sales It Didn’t Drive
Testing found that the app, which has attracted the attention of investors and the fashion industry, overrode legitimate referrals from other publishers to claim credit for purchases.

Phia Shopping App Took Credit for Sales It Didn’t Drive
Testing found that the app, which has attracted the attention of investors and the fashion industry, overrode legitimate referrals from other publishers to claim credit for purchases.

BoF VOICES 2025: Technology in Service of Humanity
Speakers from Reddit’s vice president of community to MSCHF’s founder and CEO took the stage to talk about the power and limits of technologies such as AI in the third session of BoF’s 10th annual VOICES gathering.

BoF VOICES 2025: Technology in Service of Humanity
Speakers from Reddit’s vice president of community to MSCHF’s founder and CEO took the stage to talk about the power and limits of technologies such as AI in the third session of BoF’s 10th annual VOICES gathering.

Sophia Kianni and Phoebe Gates: Trends and Shopping Habits in the Age of AI
You can view the BoF VOICES 2025 on-demand video below.

Sophia Kianni and Phoebe Gates: Trends and Shopping Habits in the Age of AI
You can view the BoF VOICES 2025 on-demand video below.
