Pharrell Williams
Creative Director, Louis Vuttiton Mens
Known for his innovative approach to music and fashion, the creative director is a style icon and is widely recognised as one of the most successful and influential figures in hip-hop.
The Business of Beauty Haul of Fame: The Smell of Success
Scenting ultra-exclusive events is beauty’s next big branding opportunity.
How Social Media Turned Athletes Into Fashion Marketing Machines
Platforms like Instagram let sports stars connect with fans in ways they couldn’t previously, while helping to make fashion a vital element of an athlete’s image and branding.
Queuing Is Not A Luxury Experience
It’s time for executives to rethink the lines outside luxury stores, writes Imran Amed.
Pharrell Williams: The Future of Luxury Is ‘Freedom’
With his first Louis Vuitton men’s show behind him, BoF 500 cover star Pharrell Williams shares his long-term vision for the future of Louis Vuitton, and luxury itself, with BoF’s Imran Amed.
In Paris, Global Fashion Community Fetes The BoF 500 Class of 2023
Members of the industry index including Pierpaolo Piccioli and Francesca Bellettini connected over cocktails and canapes in Paris, celebrating new entrants including Pharrell Williams, Karol G and Sabato De Sarno.
Tyler, the Fragrance Creator
Long known for his music and fashion influence, the multi-hyphenate reflects on his expanding beauty business.
Pharrell Williams, Isamaya Ffrench, Karol G and Lorenzo Bertelli Are This Year’s BoF 500 Cover Stars
On Friday 29 September, The BoF 500 Class of 2023 will be unveiled. To mark the occasion, The Business of Fashion sat down with four members of The BoF 500 to discuss how they are shaping the future of the industry.
Pharrell at Louis Vuitton: When Fashion Became Entertainment
The creative polymath’s debut show aimed to cement Louis Vuitton’s positioning as a purveyor not just of fashion, but culture writ large.
Why Seemingly Every Male Celebrity Suddenly Has a Beauty Line
Evan Mock, Harry Styles, Brad Pitt, Jared Leto and many more famous men are banking on the blurring gender binary, or simply the novelty factor, to propel their brands to the top of a crowded market.
Pharrell at Louis Vuitton: Has Luxury Outgrown Fashion?
Reactions were mixed to the brand's move to appoint a non-designer as men's creative director. But cultural strategies that stretch beyond fashion may be increasingly pivotal for brands at Vuitton's scale.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
