Natalie Massenet
Co-Founder and Managing Partner, Imaginary Ventures
She started one of the first luxury fashion e-tailers in the world and has now co-founded a venture capital firm.


BoF Exclusive | BFC Unveils Global Fashion Awards, London’s Answer to the Met Ball
BoF can exclusively reveal that the British Fashion Council is transforming its annual fashion awards into a global event, positioned as ‘a mix of the Academy Awards and the Met Ball.’

BoF Exclusive | BFC Unveils Global Fashion Awards, London’s Answer to the Met Ball
BoF can exclusively reveal that the British Fashion Council is transforming its annual fashion awards into a global event, positioned as ‘a mix of the Academy Awards and the Met Ball.’

‘Data Is the New Oil’ and More from SXSW
Collaboration, artificial intelligence, conversational commerce and the rise of Generation Z emerged as key themes at this year’s SXSW.

‘Data Is the New Oil’ and More from SXSW
Collaboration, artificial intelligence, conversational commerce and the rise of Generation Z emerged as key themes at this year’s SXSW.

A Buzzy New Beginning
Sies Marjan, a new label designed by former Dries Van Noten head designer Sander Lak, makes a winning debut.

A Buzzy New Beginning
Sies Marjan, a new label designed by former Dries Van Noten head designer Sander Lak, makes a winning debut.

Esteban Cortázar Tackles Fashion's Timing Gap
For Paris-based Colombian designer Esteban Cortázar, designing and pre-selling a trans-seasonal collection, delivered eight weeks after fashion week, is the solution to the ‘broken’ fashion system.

Esteban Cortázar Tackles Fashion's Timing Gap
For Paris-based Colombian designer Esteban Cortázar, designing and pre-selling a trans-seasonal collection, delivered eight weeks after fashion week, is the solution to the ‘broken’ fashion system.

What Do You Want to Read Next?
Which burning topic in the fashion industry deserves a 10,000-word long-read feature?

What Do You Want to Read Next?
Which burning topic in the fashion industry deserves a 10,000-word long-read feature?

Part 3: What the Future Holds
What does the future hold for Yoox Net-a-Porter? Will the merger succeed? And now that Massenet has exited the business, what will she do next?

Part 3: What the Future Holds
What does the future hold for Yoox Net-a-Porter? Will the merger succeed? And now that Massenet has exited the business, what will she do next?

Part 2: The Deal of a Lifetime
How did Federico Marchetti manage to strike the ‘deal of a lifetime’ with Richemont to get the YNAP merger done at such favourable terms?

Part 2: The Deal of a Lifetime
How did Federico Marchetti manage to strike the ‘deal of a lifetime’ with Richemont to get the YNAP merger done at such favourable terms?

Part 1: The Right of First Refusal
How did Natalie Massenet and Carmen Busquets find themselves in this situation, where a company they had built together could be sold from underneath their feet?

Part 1: The Right of First Refusal
How did Natalie Massenet and Carmen Busquets find themselves in this situation, where a company they had built together could be sold from underneath their feet?

The Secret Deal to Merge Net-a-Porter with Yoox
The untold story of how Compagnie Financière Richemont agreed to merge Net-a-Porter with Yoox behind the back of Natalie Massenet for a valuation much lower than what many believed the business to be worth.

The Secret Deal to Merge Net-a-Porter with Yoox
The untold story of how Compagnie Financière Richemont agreed to merge Net-a-Porter with Yoox behind the back of Natalie Massenet for a valuation much lower than what many believed the business to be worth.

What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.




