Lorena Saravia

Lorena Saravia is the founder and creative director of her eponymous womenswear label.

Since launching the brand in Mexico City in 2011, the designer has helped shape a contemporary vision of Mexican womenswear, combining the codes of quiet luxury with clean, architectural tailoring, cultural references, local craft techniques and sumptuous materials. Her cowboy boots have become a trademark for the label, which by 2026 had two stores in the Mexican capital and was stocked by multi-brand retailers in the US.

The Mexico City native has also built a production model connecting artisanal workshops with larger Mexican factories, reviving struggling family-run shoemaking workshops in Naolinco, Veracruz, where she invested in machinery, while producing some of the larger runs in León, Guanajuato. Helping to preserve local skills and support jobs, the brand manufactures entirely in Mexico, sourcing 90 percent of its materials domestically.

Saravia learned to sew from her grandmother and drew early inspiration from her family’s ranching roots. After studying fashion design at Felicidad Duce in Barcelona, she worked with Mexican designer Macario Jiménez before launching her label.

The first Mexican designer to collaborate with H&M, Saravia joined the likes of Karl Lagerfeld and Simone Rocha on the fast-fashion brand’s roster of designer collabs with a collection that reportedly sold out in 48 hours in 2025. Drawing on Mexican culture, the range brought her signature denim, leather, boots and desert-inspired palette to a mass audience, incorporating details inspired by palm petate weaving, papel picado and her grandmother’s jewellery.

Building on that momentum, in 2026 Saravia expanded her US presence through Dallas luxury retailer The Conservatory and held her first presentation at New York Fashion Week in September. She operates two stores in Mexico City’s Roma and Juárez neighbourhoods.

She was the inaugural winner of Vogue México y Latinoamérica’s Who’s On Next competition in 2013 and was named among Forbes México’s 100 most powerful women in 2025.