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Kendall Jenner

Model

She has emerged from her family's reality TV roots to walk the runways for top brands like Chanel, Givenchy, and Marc Jacobs.

Kendall Jenner
News & Analysis

The Kendall Jenner Effect: How Long Can it Last?

Commercial tie-ups with the super-influencer may soon yield diminishing returns.

News & Analysis

The Kendall Jenner Effect: How Long Can it Last?

Commercial tie-ups with the super-influencer may soon yield diminishing returns.


News & Analysis

Community Is Core to Next-Gen Brands

A crop of emerging brands are bucking industry trends by doing more than just selling to customers — they’re developing fandoms.

News & Analysis

Community Is Core to Next-Gen Brands

A crop of emerging brands are bucking industry trends by doing more than just selling to customers — they’re developing fandoms.


Beauty

Rebooting Your Mother’s Beauty Brands

The prestige beauty sector is booming with successful indies, but heritage brands are finding their footing.

Beauty

Rebooting Your Mother’s Beauty Brands

The prestige beauty sector is booming with successful indies, but heritage brands are finding their footing.


Beauty

News Bites | Kendall Jenner Covers Vogue India, Balmain x L'Oréal Paris

In today's News Bites, Mario Testino guest-edits the May issue of Vogue India, which stars Kendall Jenner on the cover, while Balmain creative director Olivier Rousteing tells BoF about his foray into lipstick.

Beauty

News Bites | Kendall Jenner Covers Vogue India, Balmain x L'Oréal Paris

In today's News Bites, Mario Testino guest-edits the May issue of Vogue India, which stars Kendall Jenner on the cover, while Balmain creative director Olivier Rousteing tells BoF about his foray into lipstick.


News & Analysis

Anna Wintour on Politics and the Fashion Business in Trump's America

There is no one in the fashion world quite as powerful — or as polarising — as Anna Wintour. BoF's Imran Amed sits down with the American Vogue editor-in-chief to pick her brain about what 2017 may bring for the business of fashion in America and beyond.

News & Analysis

Anna Wintour on Politics and the Fashion Business in Trump's America

There is no one in the fashion world quite as powerful — or as polarising — as Anna Wintour. BoF's Imran Amed sits down with the American Vogue editor-in-chief to pick her brain about what 2017 may bring for the business of fashion in America and beyond.


Marketing

Kendall Jenner Pepsi Ad Draws Outrage

The latest ad from the soft drinks company drew  immediate criticism on Twitter, with civil rights advocates saying it trivialised recent street unrest across the United States.

Marketing

Kendall Jenner Pepsi Ad Draws Outrage

The latest ad from the soft drinks company drew  immediate criticism on Twitter, with civil rights advocates saying it trivialised recent street unrest across the United States.


China

With Reebok Expansion, Adidas Challenges Nike in China

Reebok plans to open 500 stores in China, an aggressive strategy to tap the country’s fast-growing fitness economy. Will it help parent company Adidas edge ahead of Nike?

China

With Reebok Expansion, Adidas Challenges Nike in China

Reebok plans to open 500 stores in China, an aggressive strategy to tap the country’s fast-growing fitness economy. Will it help parent company Adidas edge ahead of Nike?


Marketing

Top 10 Campaigns of the Season

Novel commercial tie-ups and striking imagery distinguished the best fashion campaigns of the season.

Marketing

Top 10 Campaigns of the Season

Novel commercial tie-ups and striking imagery distinguished the best fashion campaigns of the season.


Beauty

Who’s Behind the Flurry of Influencer-Backed Beauty Brands?

A handful of private label companies — with a focus on speed, agility and new marketing models — are making a lucrative business of birthing influencer-backed beauty brands.

Beauty

Who’s Behind the Flurry of Influencer-Backed Beauty Brands?

A handful of private label companies — with a focus on speed, agility and new marketing models — are making a lucrative business of birthing influencer-backed beauty brands.


Fashion Week

News Bites | NYFW Gets Real About Plus-Size, Kelly Slater Says #itsnotok and More...

In today's News Bites, Michael Kors and Prabal Gurung's strides towards diverse body image and Teatum Jones' plan to open London Fashion Week with disabled models.

Fashion Week

News Bites | NYFW Gets Real About Plus-Size, Kelly Slater Says #itsnotok and More...

In today's News Bites, Michael Kors and Prabal Gurung's strides towards diverse body image and Teatum Jones' plan to open London Fashion Week with disabled models.


What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

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