Kendall Jenner
Model
She has emerged from her family's reality TV roots to walk the runways for top brands like Chanel, Givenchy, and Marc Jacobs.


The Kendall Jenner Effect: How Long Can it Last?
Commercial tie-ups with the super-influencer may soon yield diminishing returns.

The Kendall Jenner Effect: How Long Can it Last?
Commercial tie-ups with the super-influencer may soon yield diminishing returns.

Community Is Core to Next-Gen Brands
A crop of emerging brands are bucking industry trends by doing more than just selling to customers — they’re developing fandoms.

Community Is Core to Next-Gen Brands
A crop of emerging brands are bucking industry trends by doing more than just selling to customers — they’re developing fandoms.

Rebooting Your Mother’s Beauty Brands
The prestige beauty sector is booming with successful indies, but heritage brands are finding their footing.

Rebooting Your Mother’s Beauty Brands
The prestige beauty sector is booming with successful indies, but heritage brands are finding their footing.

News Bites | Kendall Jenner Covers Vogue India, Balmain x L'Oréal Paris
In today's News Bites, Mario Testino guest-edits the May issue of Vogue India, which stars Kendall Jenner on the cover, while Balmain creative director Olivier Rousteing tells BoF about his foray into lipstick.

News Bites | Kendall Jenner Covers Vogue India, Balmain x L'Oréal Paris
In today's News Bites, Mario Testino guest-edits the May issue of Vogue India, which stars Kendall Jenner on the cover, while Balmain creative director Olivier Rousteing tells BoF about his foray into lipstick.

Anna Wintour on Politics and the Fashion Business in Trump's America
There is no one in the fashion world quite as powerful — or as polarising — as Anna Wintour. BoF's Imran Amed sits down with the American Vogue editor-in-chief to pick her brain about what 2017 may bring for the business of fashion in America and beyond.

Anna Wintour on Politics and the Fashion Business in Trump's America
There is no one in the fashion world quite as powerful — or as polarising — as Anna Wintour. BoF's Imran Amed sits down with the American Vogue editor-in-chief to pick her brain about what 2017 may bring for the business of fashion in America and beyond.

Kendall Jenner Pepsi Ad Draws Outrage
The latest ad from the soft drinks company drew immediate criticism on Twitter, with civil rights advocates saying it trivialised recent street unrest across the United States.

Kendall Jenner Pepsi Ad Draws Outrage
The latest ad from the soft drinks company drew immediate criticism on Twitter, with civil rights advocates saying it trivialised recent street unrest across the United States.

With Reebok Expansion, Adidas Challenges Nike in China
Reebok plans to open 500 stores in China, an aggressive strategy to tap the country’s fast-growing fitness economy. Will it help parent company Adidas edge ahead of Nike?

With Reebok Expansion, Adidas Challenges Nike in China
Reebok plans to open 500 stores in China, an aggressive strategy to tap the country’s fast-growing fitness economy. Will it help parent company Adidas edge ahead of Nike?

Top 10 Campaigns of the Season
Novel commercial tie-ups and striking imagery distinguished the best fashion campaigns of the season.

Top 10 Campaigns of the Season
Novel commercial tie-ups and striking imagery distinguished the best fashion campaigns of the season.

Who’s Behind the Flurry of Influencer-Backed Beauty Brands?
A handful of private label companies — with a focus on speed, agility and new marketing models — are making a lucrative business of birthing influencer-backed beauty brands.

Who’s Behind the Flurry of Influencer-Backed Beauty Brands?
A handful of private label companies — with a focus on speed, agility and new marketing models — are making a lucrative business of birthing influencer-backed beauty brands.

News Bites | NYFW Gets Real About Plus-Size, Kelly Slater Says #itsnotok and More...
In today's News Bites, Michael Kors and Prabal Gurung's strides towards diverse body image and Teatum Jones' plan to open London Fashion Week with disabled models.

News Bites | NYFW Gets Real About Plus-Size, Kelly Slater Says #itsnotok and More...
In today's News Bites, Michael Kors and Prabal Gurung's strides towards diverse body image and Teatum Jones' plan to open London Fashion Week with disabled models.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.




