Kendall Jenner
Model
She has emerged from her family's reality TV roots to walk the runways for top brands like Chanel, Givenchy, and Marc Jacobs.


The September Issue Gets an Overdue Makeover
For years, magazines disproportionately relied on white mega-celebrities to sell the most important issue of the year to advertisers. Now, they're responding to readers who want more diversity by featuring women of colour and independent brands. Will the shift pay off?

The September Issue Gets an Overdue Makeover
For years, magazines disproportionately relied on white mega-celebrities to sell the most important issue of the year to advertisers. Now, they're responding to readers who want more diversity by featuring women of colour and independent brands. Will the shift pay off?

The New Wave of Brands That Want to Make Acne Fun
Skincare targeted at banishing breakouts is getting a new lease of life, with a wave of upstarts taking aim at the giants in this $2.8 billion market.

The New Wave of Brands That Want to Make Acne Fun
Skincare targeted at banishing breakouts is getting a new lease of life, with a wave of upstarts taking aim at the giants in this $2.8 billion market.

Now That Everyone Has Sweatpants, What Else Do They Want to Buy?
Everyone knows that loungewear is having a moment. BoF breaks down three other booming, fashion-adjacent categories — and how the industry is moving to capture some of the spend.

Now That Everyone Has Sweatpants, What Else Do They Want to Buy?
Everyone knows that loungewear is having a moment. BoF breaks down three other booming, fashion-adjacent categories — and how the industry is moving to capture some of the spend.

Using Famous Faces to Impress Chinese Consumers Just Got Trickier
Marketing to Chinese consumers in a time of crisis means that brands with tighter budgets need to consider new ways of leveraging Chinese influencers and celebrities.

Using Famous Faces to Impress Chinese Consumers Just Got Trickier
Marketing to Chinese consumers in a time of crisis means that brands with tighter budgets need to consider new ways of leveraging Chinese influencers and celebrities.

Everyone Loves Sweatsuits and Fashion Is Cashing In
Brands high and low are hopping on the Instagrammable trend— but will fast fashion's cheap-and-chic options defeat them all?

Everyone Loves Sweatsuits and Fashion Is Cashing In
Brands high and low are hopping on the Instagrammable trend— but will fast fashion's cheap-and-chic options defeat them all?

Can a Drugstore Fill the UK's Sephora and Ulta Void?
British consumers already shop for beauty products at Boots. But can the retailer become known as a destination for makeup inspiration and skincare discovery?

Can a Drugstore Fill the UK's Sephora and Ulta Void?
British consumers already shop for beauty products at Boots. But can the retailer become known as a destination for makeup inspiration and skincare discovery?

Planet Versace
Donatella Versace put her men’s and women’s collections together on the catwalk for the first time on Friday night, but there was a whole world besides. it was spectacular on one level, but furiously diffuse on another.

Planet Versace
Donatella Versace put her men’s and women’s collections together on the catwalk for the first time on Friday night, but there was a whole world besides. it was spectacular on one level, but furiously diffuse on another.

Tom Ford Hints at a Post-NYFW Future
The designer did what he does best: got people talking.

Tom Ford Hints at a Post-NYFW Future
The designer did what he does best: got people talking.

Why the Fashion Industry Is Betting Big on Jennifer Lopez
The actress and singer is the face of Guess, Versace and Coach Spring 2020 campaigns, making her the rare celebrity in demand at every price point. What's behind her broad appeal?

Why the Fashion Industry Is Betting Big on Jennifer Lopez
The actress and singer is the face of Guess, Versace and Coach Spring 2020 campaigns, making her the rare celebrity in demand at every price point. What's behind her broad appeal?

What Chika Is Teaching Fashion
The self-described ‘big and black, gay and vocal’ rapper from Montgomery, Alabama, went viral for taking Kanye West to task for supporting Donald Trump. Here, she shares her life story and critiques fashion’s attempts at inclusivity.

What Chika Is Teaching Fashion
The self-described ‘big and black, gay and vocal’ rapper from Montgomery, Alabama, went viral for taking Kanye West to task for supporting Donald Trump. Here, she shares her life story and critiques fashion’s attempts at inclusivity.
More Models & Muses
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.


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