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Kendall Jenner

Model

She has emerged from her family's reality TV roots to walk the runways for top brands like Chanel, Givenchy, and Marc Jacobs.

Kendall Jenner
Retail

Tapping Generation Z

Today’s post-millennial teenagers have grown up with fundamentally different values, attitudes and consumer behaviours. BoF reports.

Retail

Tapping Generation Z

Today’s post-millennial teenagers have grown up with fundamentally different values, attitudes and consumer behaviours. BoF reports.


Marketing

BoF Exclusive | Marc Jacobs Speaks on ‘My America’ Campaign

The designer talks casting, Instagram and working with chief executive Sebastian Suhl to take the company to the next level.

Marketing

BoF Exclusive | Marc Jacobs Speaks on ‘My America’ Campaign

The designer talks casting, Instagram and working with chief executive Sebastian Suhl to take the company to the next level.


News & Analysis

The Year in Pictures 2015

From major appointments to travelling shows, these were the standout moments and events that took place in fashion in 2015.

News & Analysis

The Year in Pictures 2015

From major appointments to travelling shows, these were the standout moments and events that took place in fashion in 2015.


News & Analysis

Top 10 Fashion Films of the Season

BoF's edit of the season's best fashion films proves the industry is waking up to the potential of online video, but progress is slow.

News & Analysis

Top 10 Fashion Films of the Season

BoF's edit of the season's best fashion films proves the industry is waking up to the potential of online video, but progress is slow.


Marketing

The Power of Victoria's Secret Pink

The brand, more loungewear than sexy lingerie, was introduced in 2002 to attract high school and college girls.

Marketing

The Power of Victoria's Secret Pink

The brand, more loungewear than sexy lingerie, was introduced in 2002 to attract high school and college girls.


News & Analysis

Taking Stock: Charlotte Stockdale's 20-Year Styling Career

The veteran stylist and fashion director tells BoF about the highs of being Karl’s right hand at Fendi, her need for autonomy, and pretending to work for Vogue Paris to get ahead.

News & Analysis

Taking Stock: Charlotte Stockdale's 20-Year Styling Career

The veteran stylist and fashion director tells BoF about the highs of being Karl’s right hand at Fendi, her need for autonomy, and pretending to work for Vogue Paris to get ahead.


News & Analysis

The Business Logic Behind Balmain x H&M

What makes H&M’s designer collaborations work? BoF speaks to Olivier Rousteing and the team behind Balmain x H&M.

News & Analysis

The Business Logic Behind Balmain x H&M

What makes H&M’s designer collaborations work? BoF speaks to Olivier Rousteing and the team behind Balmain x H&M.


News & Analysis

Introducing The BoF 500

Today we unveil the third annual #BoF500, featuring the most influential people shaping the global fashion industry in 2015.

News & Analysis

Introducing The BoF 500

Today we unveil the third annual #BoF500, featuring the most influential people shaping the global fashion industry in 2015.


Fashion Week

Riccardo Tisci Plays Shaman for Givenchy's New York Debut

Tisci-takes-Manhattan could have been a super-urban extravaganza. Instead, he offered up a beautifully measured meditation on the thing that really makes the world go round, love. 

Fashion Week

Riccardo Tisci Plays Shaman for Givenchy's New York Debut

Tisci-takes-Manhattan could have been a super-urban extravaganza. Instead, he offered up a beautifully measured meditation on the thing that really makes the world go round, love. 


Technology

Inside Fashion’s Instagram Wars

Fashion’s premier social media platform is a battleground for consumer engagement. Who is winning? And how are brands refining their strategies this season?

Technology

Inside Fashion’s Instagram Wars

Fashion’s premier social media platform is a battleground for consumer engagement. Who is winning? And how are brands refining their strategies this season?


What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

The BoF 500 2025 medallion logo