Kelly Cook

Taylor Swift Wedding-Dress Fever Has Bridal Brands on High Alert
The star's wedding dress remains under wraps, but chains such as David's Bridal are already betting brides will want one just like it.

Taylor Swift Wedding-Dress Fever Has Bridal Brands on High Alert
The star's wedding dress remains under wraps, but chains such as David's Bridal are already betting brides will want one just like it.

How Ozempic Is Forcing Fashion to Rethink Fit
The rise of GLP-1 drugs is exposing long-standing flaws in fashion’s approach to sizing, inventory planning and fit, creating both disruption and opportunity for brands.

How Ozempic Is Forcing Fashion to Rethink Fit
The rise of GLP-1 drugs is exposing long-standing flaws in fashion’s approach to sizing, inventory planning and fit, creating both disruption and opportunity for brands.

Bag Snob Launches Multi-Brand E-Commerce
Tina Craig and Kelly Cook on how they grew handbag blog Bag Snob into a business with consulting, affiliate partnerships, licensing agreements and, now, e-commerce.

Bag Snob Launches Multi-Brand E-Commerce
Tina Craig and Kelly Cook on how they grew handbag blog Bag Snob into a business with consulting, affiliate partnerships, licensing agreements and, now, e-commerce.

The Business of Blogging | Bag Snob
The Business of Blogging is a new series on the rarely discussed business side of fashion blogging. Today, we meet Tina Craig and Kelly Cook of Bag Snob.

The Business of Blogging | Bag Snob
The Business of Blogging is a new series on the rarely discussed business side of fashion blogging. Today, we meet Tina Craig and Kelly Cook of Bag Snob.