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Retail
This Week: Fashion’s Stake in the US Election
The industry has mostly tried to stay out of a close, bitter race, while quietly preparing for a potential Trump victory.
Marketing
How Brands Survive the Election Ad Blitz
Presidential nominees Kamala Harris and Donald Trump are expected to flood social media with ads targeting undecided voters, prompting brands to double down on alternative marketing channels in the lead up to holiday season.
Marketing
The Risks and Rewards of Dressing American Politicians
In a polarised country, dressing political figures can boost brand awareness and sales, but it can also backfire.