Kai Cenat
Streamer; Designer, Vivet
The streamer's audience is a route to a generation fashion has struggled to reach, pulling houses into a live format they do not control — and he now has a clothing label of his own.
Kai Carlo Cenat III, known as Kai Cenat, is a streamer and the founder of the clothing label Vivet. Engaging a live youth audience that luxury houses seek to capture, he announced the launch of his independent clothing label Vivet, derived from the Latin for "he, she or it will live forever" in January 2026. The brand debuted with a 20-piece collection spanning menswear, womenswear, footwear and accessories at New York Fashion Week in September 2026, drawing attendees such as stylist Law Roach and recording artist Lauryn Hill.
Born in New York City, Cenat was raised in the Morrisania section of the South Bronx. He graduated from Frederick Douglass Academy in Harlem before enrolling at SUNY Morrisville in 2019 to study business administration, leaving in 2020 to pursue content creation full-time.
Cenat broke the all-time active subscriber record on Twitch in February 2023 by surpassing 300,000 subscribers. His platform led to global fashion engagements. In February 2024, Cenat signed an official partnership with Nike, becoming the first livestreamer signed to the brand's roster, fronting campaigns for Nike's Air Max Dn and SWOOSH Air Max 1 Low footwear releases in 2024.
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