Isabelle Chouvet
Latest News & Analysis
Marketing
Why Hollywood Executives Are Fashion’s New Power Hire
As content and entertainment become increasingly central to brands’ marketing strategies, companies from Gap to E.l.f. are broadening the talent pool, considering everyone from entertainment IP experts to filmmakers.
Marketing
Can Indie PR Scale Without Selling Out?
Boutique communications agencies are increasingly winning major fashion accounts from industry incumbents. However, a sweeping wave of industry consolidation is forcing independent founders to choose between corporate backing and the rising cost of autonomy.
Global Markets
How to Make Digital Fashion Weeks Work
When fashion weeks in Asia were called off, designers and organisers had to think on their feet and turned to livestreams to engage with their communities digitally. Here’s what worked and what didn’t.