
Huda Kattan: The Face That Built a Beauty Empire
This social media influencer-turned-entrepreneur built a $1.2 billion beauty brand that’s one of the hottest acquisition targets in the industry. Now, the straight-talking Iraqi-American wants to build one of the largest beauty businesses in the world.

What's Behind Beauty's Billion-Dollar Valuations?
Beauty is breeding unicorns faster than ever, with brands evolving from unknown start-ups to blockbuster deals in the space of a few years.

The BoF Podcast: Huda Kattan: ‘Being Different Challenges Norms, but Different Is Brilliant’
The founder of Huda Beauty says she wasn't able to build her cosmetics empire until she accepted her 'weirdness.'

The Power of Being Yourself: Huda Kattan
The most powerful beauty influencer in the world wasn't able to build her Huda Beauty cosmetics empire until she accepted her 'weirdness.'

Want a Job in Beauty?
As the beauty industry continues to reinvent itself, career opportunities and choices are growing.

Is Mascara Losing Its Relevance?
Buzzy brands like Fenty Beauty, Kylie Cosmetics and Anastasia Beverly Hills don’t sell mascara — a sign it may be losing ground as a beauty staple.

Inside Huda Kattan's Blog-to-Brand Beauty Empire
In our ongoing series on influential bloggers and the businesses they have built, BoF speaks with Huda Kattan, the Dubai-based founder of a global beauty empire, who has over 16 million followers on Instagram alone.
