Hillary Super
Chief Executive, Victoria's Secret
The chief executive rebuilt the business around bras and Pink, triggering a 47 percent single-day rise in the company's stock.
Hillary Super is the chief executive and board member of Victoria's Secret & Co. Under her March 2025 restructuring plan, she replaced over half the company's executive leadership and drove double-digit growth by refocusing on core bras and the Pink brand. In June 2026, first-quarter revenue climbed 15 percent to $1.56 billion and net profits reached $57 million, triggering a 47 percent single-day rise in the company's stock.
Super earned a Bachelor of Arts in humanities from the University of Southern California before beginning her retail career as a buyer at Wet Seal in the late 1990s. Over three decades in apparel merchandising and management, she held operational and leadership roles across American retailers including Gap, Old Navy, American Eagle Outfitters, Guess?, Ann Taylor and New York & Company.
Taking the helm of Victoria's Secret & Co. in September 2024 to oversee a footprint of approximately 1,370 stores across 70 countries, she delivered fiscal 2025 net sales of $6.55 billion. The company subsequently posted a 10 percent revenue increase in the second quarter of 2026 ahead of the brand's runway show return.
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