Eric Young
Latest News & Analysis
China
What People in China Are Buying Right Now
As the mainland’s retail sales surge, brands need to tap into high-performing categories across fashion, accessories and beauty to keep up with local upstarts.
China
Try Virtual Vouchers Instead of Deep Discounting
Global giants like Zara, H&M and Nike are experimenting with virtual vouchers to get people spending again in China. Should other brands follow suit to avoid the potentially harmful practice of deep discounting?