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Emma Grede

Latest News & Analysis

Luxury

Exclusive: Emma and Jens Grede, Von Furstenbergs Invest in The Elder Statesman

The duo behind Skims are taking a minority stake in the luxury cashmere label, with an eye on scaling the cult brand.


Retail

Emma and Jens Grede: The Power Couple Behind the Kardashian Industrial Complex

The architects of multiple retail triumphs, including Skims and Good American, share a personal and professional chemistry that fuels their success.


Retail

One Year Later, the 15 Percent Pledge Raises Its Ambitions

As Nordstrom announces a 10-year partnership with the organisation launched on Instagram after George Floyd’s death to call on retailers to spend more money on Black-owned brands, founder Aurora James and board member Emma Grede tell BoF about keeping up the momentum and supporting entrepreneurs.


News & Analysis

The BoF Podcast: Building Disruptive Direct-to-Consumer Brands

Speaking at BoF West, the entrepreneurs behind Allbirds, Hims and Hers and Good American outline the keys to their brands’ success.


News & Analysis

Unraveling the Plus-Size Problem

While body positive marketing is more visible than ever, trendy options for plus-size consumers across categories and price points are still rare. What’s holding fashion back?