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Demna

Creative Director, Gucci

The former longtime Balenciaga artistic director is now tasked with restoring the Gucci brand.

Demna
Fashion Week

Vetements: Whiffs From the Underground

Like Margiela before him, Demna Gvasalia knows how to break the rules because he masters them perfectly.


What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

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