Chip Bergh
President & Chief Executive, Levi Strauss & Co.
The seasoned Procter & Gamble 'brand guy' has been instrumental in marrying the classic American brand’s heritage with Gen-Z appeal on a global scale.
Levi’s Hit by Weakness in US Wholesale
The denim brand reported a 4 percent drop in third-quarter profit, the first fall since the 165-year-old company went public in March.
Rental Apparel Brings New Wrinkles for Retail Stores
From Bloomingdale's to Gap-owned Banana Republic, more retailers are offering to lend out their clothing for a monthly rental rate.
In the Trump Era, Owning American Heritage Is Tricky
'All American' used to be an easy sell. Today, it’s an albatross.
When Every Day Is a Sale, Stores Struggle to Catch Shoppers’ Eye
As American parents are expected to spend $507 on average on school-related items in the upcoming season, retailers are urged to look towards consumers for product cues.
For J.C. Penney CEO, Debt Haunts Turnaround Bid
The ailing American department store chain's CEO is shifting the company's strategic priorities in attempts to tackle its $154 million first-quarter financial loss.
How Levi's Sells a Logo Tee a Second
For most of its 166-year history, Levi’s was known solely for its jeans. But in the last few years it’s built T-shirts and tops into a $1 billion business.
Levi Strauss Falls, Profit Declines as Company Spends to Grow
Earnings slipped 21 percent from the prior year, affected by $29 million of expenses associated with Levi's IPO.
Inside the Levi’s IPO
The company plans to go public amid a resurgence in denim sales and as the 166-year-old brand is finding success among younger customers with fashion collaborations and high-tech customisation options.
Op-Ed | Is Fashion’s Eco-Consciousness More Than a Label Yet?
It seems inevitable that sustainability will figure at least somewhat more prominently into apparel-purchase decisions in the near future. And so clothing retailers must be ready to do right on this issue.
The BoF Podcast: Inside Chip Bergh’s Levi’s Turnaround
In the latest episode of Inside Fashion, Levi’s chief executive Chip Bergh talks to Imran Amed about his 30-year career, overhauling the denim brand and what it takes to be a great CEO.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
