Bruno Pavlovsky
President of Fashion, Chanel; President, Fédération de la Haute Couture
The accomplished fashion executive emphasises creativity and measured growth at one of the industry’s most prestigious brands.
Why Nike Is Unafraid to Take Sides in America’s Culture Wars
The sportswear giant’s decision to feature polarising American football quarterback Colin Kaepernick in its advertising, inciting threats of a boycott and antagonising US president Trump, may be one of its smartest marketing moves yet.
Why Nike Is Unafraid to Take Sides in America’s Culture Wars
The sportswear giant’s decision to feature polarising American football quarterback Colin Kaepernick in its advertising, inciting threats of a boycott and antagonising US president Trump, may be one of its smartest marketing moves yet.
With Eyes on London, Chanel Ltd. Closes Its New York Headquarters
As the French mega-brand centralises its global operations in the UK, it's streamlining its corporate presence outside of the country. While its US operations will remain open, New York will no longer be a global hub.
With Eyes on London, Chanel Ltd. Closes Its New York Headquarters
As the French mega-brand centralises its global operations in the UK, it's streamlining its corporate presence outside of the country. While its US operations will remain open, New York will no longer be a global hub.
Fashion’s Dirty Secret: Millions in Grey Market Sales
The sale of luxury goods on the grey market is a lucrative and largely unspoken practice in the fashion industry. Why are brands so hush-hush about it and do they really want it to end?
Fashion’s Dirty Secret: Millions in Grey Market Sales
The sale of luxury goods on the grey market is a lucrative and largely unspoken practice in the fashion industry. Why are brands so hush-hush about it and do they really want it to end?
Chanel’s Digital Strategy Takes Shape Amid Executive Shuffle
In June, Chanel reported financial results for the first time in its history. Now, the $10 billion fashion house is evolving its digital strategy and shuffling some of its executives. What does this spell for the future of the brand?
Chanel’s Digital Strategy Takes Shape Amid Executive Shuffle
In June, Chanel reported financial results for the first time in its history. Now, the $10 billion fashion house is evolving its digital strategy and shuffling some of its executives. What does this spell for the future of the brand?
Chanel Strikes Farfetch Deal to Augment Boutiques
The French luxury house has inked a strategic partnership with the fashion platform, but still has no plans to sell its ready-to-wear and handbags online.
Chanel Strikes Farfetch Deal to Augment Boutiques
The French luxury house has inked a strategic partnership with the fashion platform, but still has no plans to sell its ready-to-wear and handbags online.
Tom Ford to Show Men’s at New York Fashion Week
BoF's guide to the changing fashion calendar tracks new operating models and approaches, brand by brand.
Tom Ford to Show Men’s at New York Fashion Week
BoF's guide to the changing fashion calendar tracks new operating models and approaches, brand by brand.
Online Sales? Maybe One Day, Says Chanel
The French fashion house remains one of the fashion world's last hold-outs as rivals experiment with websites to win over new clients.
Online Sales? Maybe One Day, Says Chanel
The French fashion house remains one of the fashion world's last hold-outs as rivals experiment with websites to win over new clients.
Decoding Chanel’s Gen-Z Strategy
Perhaps no other brand is as deft as Chanel at extracting juice from ingénue endorsements. But as younger consumers turn away from traditional celebrities in favour of digital influencers, how will fashion’s most powerful luxury house adjust its strategy?
Decoding Chanel’s Gen-Z Strategy
Perhaps no other brand is as deft as Chanel at extracting juice from ingénue endorsements. But as younger consumers turn away from traditional celebrities in favour of digital influencers, how will fashion’s most powerful luxury house adjust its strategy?
The 2017 BoF 500 Revealed
The Business of Fashion is proud to unveil the fifth annual BoF 500, a hand-selected community of the people shaping the global fashion industry in 2017.
The 2017 BoF 500 Revealed
The Business of Fashion is proud to unveil the fifth annual BoF 500, a hand-selected community of the people shaping the global fashion industry in 2017.
Selena Gomez, Adwoa Aboah, Lily-Rose Depp and Kris Wu Cover the #BoF500 Print Edition
Fashion executives are rightfully obsessed with the Millennial and Gen-Z consumers upon whom the industry’s very future depends. Who are they and how can we reach them?
Selena Gomez, Adwoa Aboah, Lily-Rose Depp and Kris Wu Cover the #BoF500 Print Edition
Fashion executives are rightfully obsessed with the Millennial and Gen-Z consumers upon whom the industry’s very future depends. Who are they and how can we reach them?
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
