Andrea Baldo
Christopher Kane Opens New Era at Mulberry
The designer returned to the London Fashion Week runway with an audacious reformulation of the British heritage brand’s iconography, writes Tim Blanks.
How Mining the Archives Became Fashion’s Go-To Strategy
Brands such as Mulberry and Banana Republic are reissuing vintage pieces – or even selling the originals – as they look to tap into consumers’ nostalgia.
Mulberry to Cut Nearly a Quarter of Corporate Roles
The British handbag maker will lay off around 85 people globally as it aims to chart a path back to profitability after fending off a takeover bid from billionaire Mike Ashley’s Frasers Group.
Inside Ganni’s Modern Approach to Old-School Retail
The L Catterton-backed label was six months into a global expansion when the pandemic hit. But it is steaming ahead with plans for a number of new global stores, starting with a King’s Road location in London’s Chelsea neighbourhood.
Ganni’s Guerrilla Approach to Global Growth
The Danish label is part of a generation of social-media-savvy brands that are betting on activating their powerful online communities to help smooth a path to international expansion.
Case Study | How Ganni Turned a Local Label Into a Global Brand
In our in-depth case study, BoF examines how Ganni went from a niche Danish cashmere label to a cult favourite on the brink of global expansion.